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Business Research Proceedings

ISSN:2993-0049

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The 1st Research Innovation in Sustainable Marketing: A Global Virtual Symposium

Extended Abstract

Unraveling the Urban-Rural Gap in Sustainable Behavior: A Study of Organic Purchase Intention among Indian Consumers

Smriti Nautiyal, Chaman Lal
Pages: 1-2 | Published 07 Apr 23 | Volume 1, Issue 1 |
Views: 858 CrossRef citations: 0
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Bridging Cultural and Individual Factors to Understand Sustainable Consumption The Development of a Multi-level Framework

M. Blake Nichols, John M. Friend
Pages: 3-5 | Published 22 May 23 | Volume 1, Issue 1 |
Views: 693 CrossRef citations: 0
References
Abstract

Generation Z Young Consumers’ Sustainable Purchasing Behaviors and Intent to Purchase Recyclable Products: A Comprehensive Study in Turkey using SEM

Barış Armutcu, Muhammed Furkan Tan
Pages: 6-6 | Published 11 Apr 23 | Volume 1, Issue 1 |
Views: 1045 CrossRef citations: 3
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Flesh Out Your Sustainability Marketing More Concretely! How Emphasizing Sustainability Benefits of Food Products Shapes the View Through Green-Tinted Glasses

Melina Burkert, Verena Hüttl-Maack
Pages: 7-8 | Published 12 Apr 23 | Volume 1, Issue 1 |
Views: 514 CrossRef citations: 0
Extended Abstract

Bridging the Gap: Consumer Choices and Sustainable Packaging

Ananya Syal
Pages: 9-11 | Published 09 May 23 | Volume 1, Issue 1 |
Views: 1113 CrossRef citations: 0
References
Extended Abstract

The Role of Anthropomorphism in Consumers’ Evaluations of Sustainable Products

Miyuri Shirai
Pages: 12-13 | Published 21 Apr 23 | Volume 1, Issue 1 |
Views: 936 CrossRef citations: 0
Extended Abstract

Modeling Predictors of Intention to Substitute Plant-Based Protein Alternatives for Meat in Asian versus Western National Markets: Implications for International Sustainable Marketing Theory and Practice

John M. Friend, M. Blake Nichols, Dana L. Alden
Pages: 14-15 | Published 09 May 23 | Volume 1, Issue 1 |
Views: 584 CrossRef citations: 0
Extended Abstract

A Multi-Analytical Approach to Predict Value-Based Determinants of Sustainable Luxury Consumption: Roles of Conspicuous Ethical Self-Identity and Green Advertising Receptivity

Oguzhan Essiz, Aysu Senyuz
Pages: 16-18 | Published 26 Apr 23 | Volume 1, Issue 1 |
Views: 1069 CrossRef citations: 0
References
Extended Abstract

Exploring Consumer and Industry Perceptions of Circular Economy Cosmetics

Janet Reid, Joya A. Kemper
Pages: 19-20 | Published 06 May 23 | Volume 1, Issue 1 |
Views: 938 CrossRef citations: 0
References
Extended Abstract

Nanoroll: Developing an Innovative Product to Improve the Efficiency of Photovoltaic Panels

Rodoula H. Tsiotsou, Yiannis Kyanides, Vaggelis Saprikis, Ioannis Samos
Pages: 21-23 | Published 21 Apr 23 | Volume 1, Issue 1 |
Views: 518 CrossRef citations: 0
References
Abstract

The Impact of the Adoption of Electric Vehicles in Public Transportation Markets on Their Diffusion in Consumer Markets

Caiyun Zhang, Julie Anne Lee, Joanne Sneddon, Zhuomin Shi
Pages: 24-25 | Published 17 Apr 23 | Volume 1, Issue 1 |
Views: 877 CrossRef citations: 1
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Give it a Try! How Electric Vehicle Test Drives Influence Symbolism Perceptions and Adoption Intent

Atar Herziger, Nicole Sintov
Pages: 26-26 | Published 17 Apr 23 | Volume 1, Issue 1 |
Views: 824 CrossRef citations: 0
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The Effectiveness of Social Media in Promoting Sustainable Food Consumption: Evidence from Developing Countries

Bee Lian Song
Pages: 27-28 | Published 19 Apr 23 | Volume 1, Issue 1 |
Views: 1446 CrossRef citations: 0
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Managing Sustainable Services: A Systematic Literature Review

Alexandria M. Gain, Janet R. McColl-Kennedy, Christoph F. Breidbach
Pages: 29-31 | Published 07 Apr 23 | Volume 1, Issue 1 |
Views: 1068 CrossRef citations: 0
References
Extended Abstract

A Systematic Review of Social Marketing Interventions to Promote Pro-Environmental Behavior Using CBSM Benchmark Criteria

Carla Rodriguez-Sanchez, Franco Manuel Sancho-Esper, Fernando Campayo-Sanchez
Pages: 32-34 | Published 26 Apr 23 | Volume 1, Issue 1 |
Views: 1638 CrossRef citations: 0
References
Extended Abstract

A Cross-Country Utility-Based Market Segmentation of Climate-Friendly Actions

Katharina Saborowski, Maximilian Bruder, Michael Paul
Pages: 35-37 | Published 19 Apr 23 | Volume 1, Issue 1 |
Views: 613 CrossRef citations: 0
References
Extended Abstract

From Corporate Hypocrisy to Consumer Protest: The Role of Moral Outrage and Mobilization Networks

Shamim Ahmed Khan, Mohammad Zainuddin, Masnun Al Mahi
Pages: 38-39 | Published 06 Apr 23 | Volume 1, Issue 1 |
Views: 1507 CrossRef citations: 0
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Effects of Brand Priming on Sustainable Consumption Attitudes and Behaviors

Sidar Yurteri, Carter Mandrik, Oguzhan Essiz
Pages: 40-42 | Published 27 Apr 23 | Volume 1, Issue 1 |
Views: 1083 CrossRef citations: 0
References
Extended Abstract

Internal and External Drivers of Sustainable Supply Chain Innovation: Evidence from the Textile Industry in Jordan

Mohammad J. Aladaileh, Eva Lahuerta-Otero
Pages: 43-44 | Published 27 Apr 23 | Volume 1, Issue 1 |
Views: 964 CrossRef citations: 0
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Does Green Product Innovation Help or Hinder Firm Performance?

Mahabubur Rahman
Pages: 45-45 | Published 14 Apr 23 | Volume 1, Issue 1 |
Views: 746 CrossRef citations: 0
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Drowning in Single-Use Plastic: Do Nudges Increase Consumer Willingness to Choose Green Packaging for an Extra Charge?

Jaisang Kim, Sakawrat Kitkuakul, Dana L. Alden
Pages: 46-48 | Published 10 Apr 23 | Volume 1, Issue 1 |
Views: 762 CrossRef citations: 0
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Mitigating Food Waste in the Retail Supply Chain: Marketing Solutions

Jie Zhang, Michel Wedel, Martin Bloem
Pages: 49-50 | Published 09 May 23 | Volume 1, Issue 1 |
Views: 579 CrossRef citations: 0
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Establishing a Distinct Identity, Meaning, and Scope of the Domains of Responsible Consumption: An Extensive Review

Gladys Stephen, Richa Agrawal
Pages: 51-51 | Published 29 Apr 23 | Volume 1, Issue 1 |
Views: 554 CrossRef citations: 0
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Green or Greenwashed? Examining Whether and When Consumers Are Able to Identify Greenwashing

Stefanie Fella, Elena Bausa
Pages: 52-52 | Published 09 May 23 | Volume 1, Issue 1 |
Views: 1772 CrossRef citations: 0
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Evaluation of Chef’s Approaches towards Sustainability as Depicted in Chef’s Table Documentaries

Sema Ekincek
Pages: 53-53 | Published 07 Apr 23 | Volume 1, Issue 1 |
Views: 857 CrossRef citations: 0
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We Deserve What We Get: The Roles of Reasons and Just-World-Belief in Explaining Sustainable Clothing Consumption Values-Actions Gap

Anayo D. Nkamnebe, Obinna Christian Ojiaku
Pages: 54-54 | Published 07 Apr 23 | Volume 1, Issue 1 |
Views: 559 CrossRef citations: 0
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What Do These Tweets Mean for Us? How Analysis of Consumer Tweets Sheds Light on Consumers’ CSR Beliefs and Firm Confidence

Kristina Harrison, Lei Huang
Pages: 55-55 | Published 06 Apr 23 | Volume 1, Issue 1 |
Views: 715 CrossRef citations: 0
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Value Co-creation as a Tool for Tourism Development Program in Mexico “Pueblos Mágicos” : Towards Sustainable Behavior in Local Tourism

Norma Arely Zúñiga Espinosa, Moisés Rubén Zamora Ramos, Juan Gabriel Figueroa Velázquez
Pages: 56 – 57 | Published 22 May 23 | Volume 1, Issue 1 |
Views: 808 CrossRef citations: 0
References
Extended Abstract

The Impact of Solidarity Center Branding on Sustainable Development

Okaï Ozbal
Pages: 58-59 | Published 10 May 23 | Volume 1, Issue 1 |
Views: 1392 CrossRef citations: 0
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Educating Global Green Consumers: The Role of Online Education and Brand Communication in Promoting Green Buying Behavior

Sandra S. Graça, Virginie P. Kharé
Pages: 60-60 | Published 09 May 23 | Volume 1, Issue 1 |
Views: 898 CrossRef citations: 0
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Status Consumption in Cultural Context: Psychographic Antecedents

Sooyeon Choi, Richard Feinberg
Pages: 61-61 | Published 17 Apr 23 | Volume 1, Issue 1 |
Views: 689 CrossRef citations: 0
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How Can Feelings of Nostalgia Facilitate Sustainable Consumer Choices?

Ngan Vo, Rajesh V. Manchanda
Pages: 62-64 | Published 12 Apr 23 | Volume 1, Issue 1 |
Views: 1656 CrossRef citations: 0
References
Extended Abstract

A Longitudinal Analysis of Tensions Between Economic and Environmental Value Creation in a Circular Economy Solution

Mark Ryan
Pages: 65-67 | Published 26 Apr 23 | Volume 1, Issue 1 |
Views: 762 CrossRef citations: 0
References
Extended Abstract

Brand Social Responsibility and Activism in the Turkish Context

Didem Gamze Isiksal, Peren Ozturan, Elif Karaosmanoglu
Pages: 68-69 | Published 01 Jan 70 | Volume 1, Issue 1 |
Views: 686 CrossRef citations: 0