MSALLATI, A. Investigating the nexus between the types of advertising messages and customer engagement: Do customer involvement and generations matter?. Journal of Innovations in Digital Marketing, [S. l.], v. 2, n. 1, p. 1–14, 2021. DOI: 10.51300/jidm-2021-31. Disponível em: https://luminousinsights.net/journals/jidm/article/view/31. Acesso em: 19 may. 2022.