Editorial Team
Editor-In-Chief

Editorial Review Board



















Bodo B. Schlegelmilch
Vienna University of Economics and Business (WU) – Austria


Jan-Benedict E.M. Steenkamp
University of North Carolina – USA



Journal Editorial Office

Bodo B. Schlegelmilch
Vienna University of Economics and Business (WU) – Austria
Jan-Benedict E.M. Steenkamp
University of North Carolina – USA