As part of the submission process, authors are required to check off their submission's compliance with all of the following items, and submissions may be returned to authors that do not adhere to these guidelines.

  • The submission has not been previously published, nor is it before another journal for consideration (or an explanation has been provided in Comments to the Editor).
  • The submission file is in OpenOffice, Microsoft Word, or RTF document file format.
  • Where available, URLs for the references have been provided.
  • The text is single-spaced; uses a 12-point font; employs italics, rather than underlining (except with URL addresses); and all illustrations, figures, and tables are placed within the text at the appropriate points, rather than at the end.
  • The text adheres to the stylistic and bibliographic requirements outlined in the Author Guidelines.

1. Introduction

The Journal of Sustainable Marketing is an international peer-reviewed journal dedicated to contemporary issues in sustainable marketing. The journal publishes three issues annually in the complete English language.

1.1. Submission

Authors are requested to electronically submit their papers to the editor over the journal's submission platform. Files submitted must use MS Word or Rich Text Format (RTF). Other supplementary files must use Microsoft Word, Rich Text Format (RTF) or Excel format. PDF files are not accepted. The publisher and editor regret that they are unable to consider submission that does not follow these procedures. All correspondence, including the Editor's Decision Notice and review requests, is performed through email.

1.2. Submission Declaration

Submission of an article implies that the related work has not previously published, nor it is not under processing for publication elsewhere and that its publication is approved by all authors, implicitly or explicitly. With the responsible authorities where the Submission carried out, and that, if accepted, it will not be published anywhere else including electronically in the equivalent form, in English or any other language, without the written consent of the copyright owner.

1.3. Publication Ethics

The Journal of Sustainable Marketing is committed to propping the highest standards of publishing ethics and taking all possible measures against any misbehaviour. All authors must declare that the submission is original and describes the contributions of the authors and have not entirely or partially copied or plagiarized. The authors should acknowledge that they have disclosed all and any actual or potential conflicts of interest with their work or the partial benefits associated with it. Likewise, the journal is committed to conducting a double-blind, subjective and unbiased review of the submission for publication to prevent any actual or potential conflict of interest between the editor and review board and the items reviewed.

1.4. Plagiarism Policies

The Journal of Sustainable Marketing utilizes iThenticate to expose instances of matching and similar text in submitted manuscripts. You may assure that JOSM is committed to combating plagiarism and publishing original research. The authors of the JOSM Code of Ethics exacted to adhere to the guidelines outlined in this section.

2. The submission checklist

It expected that this list is useful throughout the final checking of an article before submission to the journal's Editor for evaluation. Please follow this Instructions for Authors for further details. To submit, you have to prepare three files:

2.1. Author identification:

Entire efforts should perform to guarantee that the submission element outside of the title page file includes no signs to author identity. Footnotes including information about the author identity or institution information should remain on separate pages. The complete title of the article and the name of the author(s) should be typed only on the title page file to ensure anonymity in the review process. Subsequent pages should have no authors names but may contain a short title at the top. Information in text, citations, references, or footnotes that would identify the author should not appear in the manuscript file. The author should list all of these in the final draft. Besides, the author's name should have to remove from the document's Properties, which in Microsoft Word found in the File menu. When submitting the revised version, please make sure to send a blind version upon your response letter that detailing changes have made to the manuscript so this letter can access by reviewers.

2.2. Ensuring a blind review

To ensure the integrity of the blind peer-review process. Several requirements need to implement to prevent the identities of the authors and reviewers from known to each other. It claims the authors, editors, and reviewers (who upload documents as part of their review) checking to see if the following steps have taken about the text and the file properties:
The authors of the document have deleted their names from the text, with "Author" and year used in the references and footnotes, instead of the author's' name, article title. The authors of the document have removed personal information from the file properties by taking the following steps:

Microsoft Word for Windows:

  • Go to File
  • Select Info
  • Click on Check for Issues
  • Click on Inspect Document
  • In the Document Inspector dialog box, select the check boxes to choose the type of hidden content that you want inspected.
  • Click Remove All
  • Click Close
  • Save the document

Microsoft Word for MacOS:

  • Go to Tools
  • Click Protect Document
  • Select Remove personal information for this file on save
  • Click OK and save the file


  • Go to File
  • Select Properties
  • Remove any name in the author field
  • Click OK
  • Save the document

2.3. File 1. The Main Document (Manuscript)

The text of the paper, including abstract, text, references and notes, tables, figure captions, figures, but without the names of authors, or any acknowledgements have voided all author identification (names and affiliations) and any acknowledging from the main document that you are going to submit. Please make sure that the authors' names not included in the document/file properties.

2.4. Further considerations

  • All information about each figure captions and all tables (including title, description, footnotes) has been provided.
  • Manuscript has been "spellchecked" and grammar also checked.
  • References are in the correct format for this journal
  • All references mentioned in the Reference list are cited in the text, and vice versa.

3. The Preparation of Manuscripts

3.1. Language

Please write your text in genuine English (American language).

3.2. Word Count

Articles should range between 5000 and 10000 words. Text words include all text (Tables, figures, references, and appendices). Please concede 250 words for each Figure and Table.

3.3. Style of Manuscripts

• Use A4 or Letter sheet size.
• Margins should be 20mm for A4 size and one-inch (25mm) for Letter size at the top, bottom, and sides of the page.
• Font type should be 12-point Times Roman throughout the document.
• Double-space all body text, including abstract, references, endnotes and appendices

3.4. Use of Word Processing Software

The saved files must be in the original format of the word processor. The text must be in a single column format. Keep the text layout as simple as possible. Most of the formatting icons will be removed and replaced when the article is processed. Do not include "graphically designed" equations or tables, but set them up using the word processing facility. Do not import shapes into a text file, but instead indicate their approximate locations directly in the text and the manuscript. To avoid unnecessary errors, we recommended using the "spell-check" and "grammar-check" functions of your word processor.

4. Article Structure

Divide your article into specific, clearly numbered sections. Subsections should be numbered 1.1. (Then 1.1.1., 1.1.2., ...), 1.2., Etc. (the abstract was not included in the section. numbering).



Maximum 12 words. Titles often used in information-retrieval systems. Avoid abbreviations and formulae wherever possible.


Please write a concise, factual actual abstract of about 250 words in total. The abstract has to state shortly1) the purpose of the research, 2) research design and methodology, 3) the main results, and 4) principal conclusions in an unstructured manner. An abstract is often manifested independently from the article, so it must be able to stand alone. For this reason, a non-standard or uncommon abbreviation eliminated, but if essential, they must define at their first mention in the abstract itself


Located after the abstract, intiated with capital letters, and they should not exceed a maximum of 8 words. 


Define business objectives and provide appropriate background.

Literature Review

Include a detailed, updated literature review and relevant previous studies.



Provide sufficient detail to support the work to reproduce. Methods already published should be evidenced by references.



In this place, the author narrates his findings. The author must warrant a clear exhibition of the results, determine the merits of the author’s analysis, manifest the results clearly, demonstrate the benefits and appropriateness of the methodology used and the statistical analysis.


Discussion /Conclusions


Often a consolidated result and discussion section are appropriate. Avoid lengthy citations and discussions of the published literature.




Collate acknowledgements in a separate section at the end of the title page and do not, hence, include them on the main document (manuscripts) or otherwise. List hereabouts those individuals who provided help during the research (e.g., providing language help, writing assistance or proofreading and additional information related).

Figure Captions

Ensure that all figures have a caption. The captions must include a short title and a specific description separately. Keep the text to a minimum but explain all the symbols and abbreviations used in the figure.


Number tables consecutively following their appearance in the text. Avoid vertical rules. Tables must be editable. Be sparing in the use of tables and ensure that the data presented in tables do not duplicate results described elsewhere in the article. Papers in JOSM may include a maximum of eight (8) tables and figures in whole.



Explicate abbreviations that are not usual in this field in a footnote and place them on the first page of the article. Such unavoidable abbreviations in the abstract need define at their first mention, as well as in the footnote. Ensure uniformity of abbreviations everywhere in the text.


If there is more than one accessory, it should be identified as A, B, etc. Formulas and equations in the appendices must be given separate numbering: Eq. (A1), equivalent. (A2), etc.; In a later appendix, parabolic. (B1) and so on. Similarly, for tables and figures: Table A-1; Figure A1, etc.

5. Citation and Reference Style Guides

Over JOSM "Citation and Reference Style Guides", authors are expected to adhere to the guidelines of APA (American Psychological Association) - sixth edition.

In-text reference

Single author

(Author's Last Name, year)

Two authors

(Author's Last Name & Author's Last Name, year

Three or more

(first time mentioned)

(Author's Last Name, Author's Last Name, & Author's Last name, year)

Three or more

(Written all subsequent times as)

(Author's Last Name et al., year)

Reference list


For journals


Single Author

Author's Last Name, First Initial. Second Initial. (Year). Article title: Subtitle. Journal Title, Volume(issue), page range. doi:xx.xxxxxxxxxx


Kim, P. J. (2009). A study on the risk management of Korean firms in Chinese market. Journal of Distribution Science, 7(2), 5-28.

Two authors

Author's Last Name, First Initial. Second Initial. Author's Last Name, First Initial. Second Initial. (Year). Article title: Subtitle. Journal Title, Volume(issue), page range. doi:xx.xxxxxxxxxx


Sen, S. & Bhattacharya, C. (2001). Does doing good always lead to doing better? Consumer reactions to CSR. Journal of Marketing Research, 38(2), 225–243.


Three or more


Author's Last Name, First Initial. Second Initial. (repeat for all author's unless more than six). (Year). Article title: Subtitle. Journal Title, Volume(issue), page range. doi:xx.xxxxxxxxxx


For books


Single author

Author's Last Name, First Initial. Second Initial. (Year). Book title: Subtitle. Location of publication: Publisher.



Fine, A. H.  (2015). Handbook on animal-assisted therapy: Foundations and guidelines for animal-assisted interventions (4th ed.). San Diego, CA: Academic Press.

Two authors

Author's Last Name, First Initial. Second Initial., & Author's Last Name, First Initial. Second Initial. (Year). Book title: Subtitle. Location of publication: Publisher.



Burley, J., & Harris, J. (2002). A companion to genetics. Malden, MA: Blackwell.


Three or more

Author's Last Name, First Initial. Second Initial., Author's Last Name, First Initial. Second Initial., & Author's Last Name, First Initial. Second Initial. (Year). Book title: Subtitle. Location of publication: Publisher.



Ledlow, G. R., Manrodt, K. B., & Schott, D. (2017). Health care supply chain management: Elements, operations, and strategies. Burlington, MA: Bartlett & Jones Learning.

Fore books chapters


Single author

Chapter Author's Last Name, First Initial. Second Initial. (Year). Chapter or article title. In Editor First Initial. Second Initial. Editor Last Name (Ed.).  Book title: Subtitle (edition number if not the first, pages of chapter). Location of publication: Publisher.



Two authors

Chapter Author's Last Name, First Initial. Second Initial., & Author's Last Name, First Initial. Second Initial. (Year). Chapter or article title. In Editor First Initial. Second Initial. Editor Last Name (Ed.).  Book title: Subtitle (edition number if not the first, pages of chapter). Location of publication: Publisher.


Three or more

Chapter Author's Last Name, First Initial. Second Initial., Author's Last Name, First Initial. Second Initial., & Author's Last Name, First Initial. Second Initial. (Year). Chapter or article title. In Editor First Initial. Second Initial. Editor Last Name (Ed.).  Book title: Subtitle (edition number if not the first, pages of chapter). Location of publication: Publisher.


6. The Information of Title Page

6.1. Author Names and Affiliations

When the last name is ambiguous (for example, a double name), please clarify this. Provide the authors' affiliation addresses (where the actual work conducted) below the author names. Mark all affiliations with a lowercase letter directly after the author's name and in front of the appropriate title. Enter the full mailing address for each affiliation, including the country name and email address for each author. Note: This information needs to provide on a separate sheet as the authors should not be identified anywhere else in the manuscript.

6.2. Corresponding Author

Indicate who will manage correspondence at all stages of refereeing and publication, also post-publication. Ensure that telephone (with country and area code) provided in addition to the e-mail address.

7. After Acceptance

7.1. Proofs

One set of page proofs (as PDF files) will proceed to send by e-mail to the corresponding author (if we do not have an e-mail address then paper proofs will send by post) or, a link will be provided in the e-mail so that authors can download the files themselves. The author(s) may list the corrections (including replies to the Query Form) and return them to the Publisher in an e-mail. Please list your changes quoting line number. If this is not possible, then mark the emendations and any other comments (including replies to the Query Form) on a printout of your proof and return by fax, or scan the pages and e-mail, or by post. Please use this proof only for checking the typesetting, editing, completeness and correctness of the text, tables and figures. Significant changes to the article as accepted for publication will only consider at this stage with permission from the Editor. We will arrange everything possible to get your article published quickly and accurately. Therefore, ensure that all of your improvements are sent back to us in one communication: please check carefully before responding, as the inclusion of any subsequent corrections cannot guarantee. Proofreading is entirely your responsibility. Note that the Publisher may proceed with the publication of your article if no response is received.

7.2. Offprints

The corresponding author, at no cost, will be provided with a PDF file of the article via e-mail. For an extra charge, paper offprints can be ordered via the offprint order form which is sent once the article is accepted for publication. The PDF file is a watermarked version of the published article and includes a

7.3. Article Processing Charge (APC)

Publishing with Journal of Sustainable Marketing is Free of charge!
Journal of Sustainable Marketing does not charge submission and acceptance fees for the publication. Also, there are no hidden costs for article processing. The Journal of Sustainable Marketing is an open-access journal that does not charge fees for downloading articles, nor is there any financial contributions from the author (s). All manuscripts are processed free of charge, and the author (s) does not bear any hidden costs or costs for publication. JOSM believes that by removing obstacles to scientific publishing and providing access to scientific articles, thus it serves scientific interests globally. There is also no subscription fee to access the content or advanced search in the journal. Luminous Insights covers the costs incurred by open access publishing, processing, fees for downloading articles, securing the full texts in several permanent archives and cross-references, and enabling electronic citation in other journals that available electronically.


7.5. Editorial Board/Reviewer Rewards Program

Though it is time spending and often goes unobserved, some substantial rewards make JOSM Journal’s editorial board members/reviewers worthwhile. JOSM journals never offer you with financial benefits for reviewing the paper.