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Connecting sustainable marketing and international marketing strategy standardization/adaptation: Research opportunities

David A. Griffith
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international marketing, marketing strategy, sustainable marketing strategy

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Griffith, D. A. (2022). Connecting sustainable marketing and international marketing strategy standardization/adaptation: Research opportunities. Journal of Sustainable Marketing, 2(2), 39–42. https://doi.org/10.51300/jsm-2021-40

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