Journal of Sustainable Marketing
About the Journal
Vol. 1 No. 1 (2020)
The Effectiveness of Electronic Integrated Marketing Communications on Customer Purchase Intention of Mobile Service Providers: The mediating role of customer trust.
The impact of corporate social responsibility on customer citizenship behavior: The mediating role of customer-company identification and moderating role of generation.
Fatima Alhouz, Abdulbaset Hasouneh
The antecedents and consequences of CSR skepticism: An integrated framwork.
The relationship between collectivism and green product purchase intention: The role of attitude, subjective norms, and willingness to pay a premium.
Nader Al Zubaidi
The nexus between corporate philanthropy and customer citizenship behavior: The role of corporate reputation and customer socialization.
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