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Journal of Sustainable Marketing

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  • 2766-0117

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  • Vol. 1 No. 1 (2020)

Original Article

The Effectiveness of Electronic Integrated Marketing Communications on Customer Purchase Intention of Mobile Service Providers: The mediating role of customer trust.

Dima Sawaftah

  • 47–61

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  • Views: 349

The impact of corporate social responsibility on customer citizenship behavior: The mediating role of customer-company identification and moderating role of generation.

Fatima Alhouz, Abdulbaset Hasouneh

  • 10-21

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  • Views: 315

The antecedents and consequences of CSR skepticism: An integrated framwork.

Bassam Dalal

  • 1-9

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  • Views: 173

The relationship between collectivism and green product purchase intention: The role of attitude, subjective norms, and willingness to pay a premium.

Nader Al Zubaidi

  • 34–46

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  • Views: 282

The nexus between corporate philanthropy and customer citizenship behavior: The role of corporate reputation and customer socialization.

Linart Janbout

  • 22-33

  • |
  • Views: 217
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Journal Information

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Open Access

All articles are freely, instantly, and permanently available to both subscribers and the broader audience of readers with permitted reuse >>

Review Process

The Journal of Sustainable Marketing developed guidelines to support reviewers at every stage of the evaluation > >

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The researcher must report any practice they believe violates ethical, legal or professional rules. This is a guarantee of responsible research and adherence to standards >

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