AMIREH, E. Boosting brand citizenship behavior through internal green marketing: The role of brand trust and willingness to be environmentally friendly. Journal of Sustainable Marketing, [S. l.], v. 2, n. 1, p. 1–8, 2021. DOI: 10.51300/jsm-2021-28. Disponível em: https://luminousinsights.net/journals/josm/article/view/28. Acesso em: 19 may. 2022.