Explore our Open Access Contents

Editorial 58

How to Maximize Your Likelihood of Successful Publication in the Journal of Sustainable Marketing

Dana L. Alden 07 Nov 26

Commentary 44

Reclaiming the Tap, Curbing Single-Use Bottled Water: An Agenda for Research and Policy

Daniel Jaffee 07 Nov 26

Research Article 542

Sustainable Business Model Innovation in Indonesia's Muslimah Fashion Industry: Evidence from Small and Medium Enterprises

Kurniawati Kurniawaty et al. 11 Oct 26

Research Article 605

A Diffusion-Discontinuance Sustainability Framework Integrating Economic Orientations and Theoretical Positions

Javier Palacios-Fenech et al. 10 Oct 26

Research Article 2011

Signaling Sustainability: How Perceived Message Strength Influences Willingness to Pay a Green Premium

Gunawan et al. 25 Jul 26

Research Article 1863

“I Want to Buy Sustainably, But… I Can’t Afford It”: Post-Choice Satisfaction in Gen Z’s Sustainability Dilemma

Susana Fernandez-Lores et al. 18 Jul 26

Research Article 1896

Decoding the Stimulus–Organism–Response Model in Male-Led Food Waste Communication on Instagram

Ashish Awasthi et al. 27 Jun 26

Research Article 2484

Sustainable Branding through AI-Mediated Repairability: Reconfiguring CSR in Digital Ecosystems

Selcen Ozturkcan 24 Jun 26