The Effects of Covid-19 on Restaurant Industry: A Perspective Article
Social Media Marketing Activities and Brand Loyalty in the Telecommunication Industry: the Mediating Role of Brand Affect
The Effectiveness of Electronic Integrated Marketing Communications on Customer Purchase Intention of Mobile Service Providers: The Mediating Role of Customer Trust
Innovative Marketing Approach in Project Management: a Market Orientation Perspective
The Antecedents and Consequences of CSR Skepticism: An Integrated Framework
The Impact of Corporate Social Responsibility on Customer Citizenship Behavior: The Mediating Role of Customer-Company Identification and Moderating Role of Generation
The Relationship Between Collectivism and Green Product Purchase Intention: The Role of Attitude, Subjective Norms, and Willingness to Pay A Premium
Investigating the Nexus Between the Types of Advertising Messages and Customer Engagement: Do Customer Involvement and Generations Matter?
A Framework for Integration of Artificial Intelligence into Digital Marketing in Jordanian Commercial Banks
Exploring Antecedents to the Attitude-Behavior Gap for Sustainable Fashion Consumption in Germany
Boosting Brand Citizenship Behavior through Internal Green Marketing: The Role of Brand Trust and Willingness to be Environmentally Friendly
The Effect of Stereotypical Music on the Customer Selection of Wine in an Online Environment
The Nexus between Corporate Philanthropy and Customer Citizenship Behavior: The Role of Corporate Reputation and Customer Socialization
Connecting Sustainable Marketing and International Marketing Strategy Standardization/Adaptation: Research Opportunities
Measuring Digital Transformation Impact in Jordan: a Proposed Framework
A Framework for Tourism Electronic Marketing in Jordan
Influencers’ Promoted Posts and Stories on Instagram: Do They Matter?
The Time is Right for the Journal of Sustainable Marketing and your Involvement is Critical
The Influence of Spatial Infrastructure on Resort Hotel Crime : A Case Study in Crete
The Legal Regulation of Spam: An International Comparative Study
The Silver Lining of the Pandemic! The Impact of Risk Perception of COVID-19 on Green Foods Purchase Intention
Is There a Market for Sustainable Healthcare?
Welcome to the June 2022 Edition of the Journal of Sustainable Marketing!
Sustainability Communications and Corporate Brand Associations
Psychological Barriers to Sustainability: Understanding Consumer Demand for Products with Redundant Functionalities
Signaling Sustainability: Exploring Consumer Perspectives on Communicating Apparel Sustainability Information
Introducing June Issue of Journal of Innovations in Digital Marketing. Welcome to the Digital Revolution
A Review of Benefits, Constraints, and Research Opportunities in the Markets for Voluntary Offset Investments
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