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A Theory of Market-Based Sustainability: Integrating Economics-Based Supply and Demand Theory with Doing Good, Warm Glow, and Price Fairness

G. Tomas M. Hult et al.

27 | Published: 08 Dec 23 |

Effects of Sustainable Marketing on Fast Fashion Shoppers’ Perception and Behavioral Inertia

Andreas Hesse et al.

188 | Published: 22 Nov 23 |

Politics and Better Business

Neil Bendle

222 | Published: 16 Nov 23 |

Where to Next? How Marketing Needs to Take a Lead in the Circular Economy

Joya A. Kemper et al.

298 | Published: 14 Nov 23 |

How Marketing Transforms in Flourishing Futures

Sandra Waddock

286 | Published: 31 Oct 23 |

Understanding the Role of Health Consciousness in the Consumption of Plant-Based Meat Alternatives: A Sequential Mediation Model

Andrea Milena Sánchez Romero et al.

419 | Published: 16 Oct 23 |

A Study on Intentions of Generation Z Consumers to Buy Recyclable Products

Barış Armutcu et al.

592 | Published: 02 Oct 23 |

Mitigating Trendy Cheap Fast Fashion's Negative Impact

Yunzhijun Yu et al.

1455 | Published: 28 Sep 23 |