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Research Article 119

A Diffusion-Discontinuance Sustainability Framework Integrating Economic Orientations and Theoretical Positions

Javier Palacios-Fenech et al. 10 Oct 26

Research Article 1618

Signaling Sustainability: How Perceived Message Strength Influences Willingness to Pay a Green Premium

Gunawan et al. 25 Jul 26

Research Article 1526

“I Want to Buy Sustainably, But… I Can’t Afford It”: Post-Choice Satisfaction in Gen Z’s Sustainability Dilemma

Susana Fernandez-Lores et al. 18 Jul 26

Research Article 1580

Decoding the Stimulus–Organism–Response Model in Male-Led Food Waste Communication on Instagram

Ashish Awasthi et al. 27 Jun 26

Research Article 2145

Sustainable Branding through AI-Mediated Repairability: Reconfiguring CSR in Digital Ecosystems

Selcen Ozturkcan 24 Jun 26

Research Article 2321

Information Specificity in Carbon Labels: Consumer Perceptions of Greenwashing and Brand Evaluations in Environmental CSR

Erika J. Schneider et al. 06 Jun 26

Research Article 2994

Exploring Environmental and Social Sustainability Practices in Fashion Brands: Evidence from Websites and Mobile Applications

María Sicilia et al. 16 May 26

Research Article 1820

Catalysing the Green Transition: Innovative Finance and Renewable Energy Scaling in Asia

Kwaku Addai 11 Apr 26