A Theory of Market-Based Sustainability: Integrating Economics-Based Supply and Demand Theory with Doing Good, Warm Glow, and Price Fairness
Effects of Sustainable Marketing on Fast Fashion Shoppers’ Perception and Behavioral Inertia
Politics and Better Business
Where to Next? How Marketing Needs to Take a Lead in the Circular Economy
How Marketing Transforms in Flourishing Futures
Understanding the Role of Health Consciousness in the Consumption of Plant-Based Meat Alternatives: A Sequential Mediation Model
A Study on Intentions of Generation Z Consumers to Buy Recyclable Products
Mitigating Trendy Cheap Fast Fashion's Negative Impact
Journal of Innovations in Digital Marketing
Business Research Proceedings
Journal of Sustainable Marketing