As we turn the page on 2025, it's a wonderful moment to pause, reflect, and celebrate what has truly been a landmark year for the Journal of Sustainable Marketing (JSM). The past twelve months have been filled with growth, momentum, and an ever-deepening sense of scholarly community–and we couldn't be more grateful.
One of the most striking highlights of 2025 was the surge in submissions. JSM received 285 original manuscripts, representing a remarkable 154.5% increase compared to 2024. This growth is more than just a number–it reflects the trust that researchers around the world are placing in JSM as a credible and respected home for high-quality work in sustainable marketing.
Acceptance Statistics:
Out of these submissions, 22 manuscripts were accepted, resulting in an acceptance rate of approximately 7.7%. While highly selective, this rate underscores our ongoing commitment to rigor, relevance, and meaningful scholarly contribution.
The reach of JSM's published research continues to expand impressively. In 2025 alone, JSM articles were viewed 151,136 times, bringing the total number of views across all years to 273,312. It is deeply inspiring to see our authors' work resonating with such a broad and growing global audience.
Academic impact is rising alongside readership. According to Google Scholar, citations increased by approximately 77.1% compared to 2024–clear evidence that research published in JSM is being read, used, and built upon by scholars worldwide.
JSM's CiteScore was 1.1 in 2024, and as of January 2025, the CiteScore Tracker has already reached 2.3. If this trend continues, the journal is on track to more than double its CiteScore–a powerful signal of growing visibility and influence in the field.
We are also pleased to share meaningful progress on the indexing front. JSM has successfully passed two out of three evaluation stages for inclusion in Web of Science (ESCI collection). The journal has been under evaluation since January 2024, and while the process is still ongoing, this progress marks an important milestone.
Beyond metrics, what excites us most is the growth of the JSM community itself. In 2025, the journal surpassed 3,000 followers on LinkedIn, strengthening our connection with scholars, practitioners, and readers around the world.
Platinum Open Access Model: We remain deeply proud of our Platinum Open Access model–free for authors to publish and free for readers to access. We firmly believe that impactful research should be accessible to all, without financial barriers.
None of this would have been possible without the people who make JSM what it is.
We extend our heartfelt thanks to our authors, reviewers, and readers, whose dedication, trust, and intellectual generosity continue to shape the journal's identity and quality.
We are especially grateful to:
Their tireless efforts, professionalism, and commitment throughout the year have been central to JSM's success.
Thank you for being part of the JSM journey. Whether you are an author, reviewer, reader, or supporter, your engagement makes a real difference.
We look forward to continuing to grow together and to advancing sustainable marketing research in the years ahead.
Here's to an even more impactful future for JSM.
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