Welcoming Dr. Joya Kemper as Associate Editor of JSM

Welcoming Dr. Joya Kemper as Associate Editor of JSM

Luminous Insights Team | Published: 2026-01-23

Journal of Sustainable Marketing

We are delighted to share an exciting milestone for the Journal of Sustainable Marketing (JSM): the appointment of Dr. Joya A. Kemper (University of Canterbury, New Zealand) as a new Associate Editor.

While Dr. Kemper has long been a valued and highly respected member of the JSM community through her service as an outstanding reviewer, her formal appointment to the editorial leadership team reflects not only her dedication to the journal, but also her exceptional scholarly standing in the field of sustainable marketing.

A Distinguished and Influential Academic Record

85
Most Cited Papers
Published over last 10 years
60%
Q1 Journals
Top-tier publications
11%
Q2 Journals
Additional publications

Dr. Kemper's academic profile speaks for itself. Based on her 85 most cited papers published over the last 10 years, her work is overwhelmingly represented in top-tier journals:

  • 60% of her publications appear in Q1 journals,
  • A further 11% in Q2, with only a very small proportion in lower quartiles,
  • Demonstrating a sustained and consistent record of publishing in leading international outlets.

Her research has attracted thousands of citations and has helped shape contemporary debates in areas such as sustainable consumption, sustainability marketing, social marketing, brand activism, circular economy, food systems, and transformative consumer behavior.

Most Influential Works

Among her most influential works are:

"Brands Taking a Stand: Authentic Brand Activism or Woke Washing?"
Journal of Public Policy & Marketing
1,200+
Citations
"What Do We Mean by Sustainability Marketing?"
Journal of Marketing Management
470+
Citations
"Complaining Practices on Social Media in Tourism"
Tourism Management
370+
Citations

These publications–many of them in ABS 3–4 and ABDC A–A* journals–underscore her position as one of the most influential voices in sustainable marketing and macromarketing research today.

Intellectual Leadership Across Key Domains

Dr. Kemper's work spans a rich and interdisciplinary range of topics, including:

  • Sustainable and ethical consumption
  • Brand activism and corporate responsibility
  • Social and macromarketing for systemic change
  • Food systems, meat reduction, and dietary transitions
  • Circular economy and practice theory
  • Sustainability education and marketing pedagogy
  • Consumer responses to climate change and environmental risk

Her research is not only theoretically rigorous but also deeply policy-relevant and socially impactful–aligning closely with JSM's mission to advance scholarship that contributes to a more sustainable and just marketplace.

A Natural Fit for JSM's Editorial Leadership

Beyond her publication record, Dr. Kemper has been an exceptionally committed and thoughtful reviewer for JSM. Her reviews have consistently been:

Constructive
and developmental
Theoretically
and methodologically insightful
Focused
on helping authors strengthen both rigor and contribution

Through this service, she has already played a meaningful role in shaping the scholarly quality and intellectual direction of the journal. Her transition into the role of Associate Editor is therefore both a natural progression and a major asset for JSM.

Looking Ahead

We are truly honored to welcome Dr. Joya Kemper to the JSM editorial team. We look forward to the expertise, leadership, and scholarly vision she will bring to the journal, and we are confident that her presence will further strengthen JSM's standing as a leading outlet for sustainable marketing research.

We are excited to begin this new chapter with her as part of JSM's editorial leadership and scholarly community.

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