Journal of Sustainable Marketing

Research Article 1375

Macro-Social Marketing and Barriers to Effective Waste Management: A Mixed Methods Study from Croatia

Dario Miočević

21 Jan 26

Research Article 1231

Consumption of Organic Products: A Bibliometric Approach

Luz Elena Terán Calle et al.

24 Jan 26

Research Article 2142

Sustainable Apparel Purchase Intention: A Nostalgia-Evoked Approach

Ngan Vo et al.

14 Feb 26

Research Article 1757

Exploring Environmental and Social Sustainability Practices in Fashion Brands: Evidence from Websites and Mobile Applications

María Sicilia et al.

16 May 26

Research Article 947

Information Specificity in Carbon Labels: Consumer Perceptions of Greenwashing and Brand Evaluations in Environmental CSR

Erika J. Schneider et al.

06 Jun 26

Research Article 693

Sustainable Branding through AI-Mediated Repairability: Reconfiguring CSR in Digital Ecosystems

Selcen Ozturkcan

24 Jun 26

Research Article 361

Decoding the Stimulus–Organism–Response Model in Male-Led Food Waste Communication on Instagram

Ashish Awasthi et al.

27 Jun 26

Research Article 3585

The Impact of Tourists' Awareness of Greenwashing on Their Intention of Booking Green Accommodation Services: The Mediating Roles of Green Skepticism and Tourists' Trust

Huong Giang Vu

29 Oct 25