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Journal of Sustainable Marketing

ISSN: 2766-0117

Journal Insights | Publishing Model: Open Access | APC: Waived by the Publisher

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Dana L. Alden

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Research Article

A Theory of Market-Based Sustainability: Integrating Economics-Based Supply and Demand Theory with Doing Good, Warm Glow, and Price Fairness

G. Tomas M. Hult, Maria Alejandra Gonzalez-Perez, Forrest V. Morgeson III, Immanuel Azaad Moonesar
Pages: 1-28 | Published 08 Dec 23 |
Views: 25
Abstract References
Research Article

Effects of Sustainable Marketing on Fast Fashion Shoppers’ Perception and Behavioral Inertia

Andreas Hesse, Jessika Rundau
Pages: 1-21 | Published 22 Nov 23 |
Views: 188
Abstract References
Commentary

Politics and Better Business

Neil Bendle
Pages: 1-11 | Published 16 Nov 23 |
Views: 222
References
Commentary

Where to Next? How Marketing Needs to Take a Lead in the Circular Economy

Joya A. Kemper, Paul W. Ballantine
Pages: 1-7 | Published 14 Nov 23 |
Views: 297
References
Commentary

How Marketing Transforms in Flourishing Futures

Sandra Waddock
Pages: 1-13 | Published 31 Oct 23 |
Views: 286
Abstract References
Research Article

Understanding the Role of Health Consciousness in the Consumption of Plant-Based Meat Alternatives: A Sequential Mediation Model

Andrea Milena Sánchez Romero, Richard Ladwein
Pages: 1-21 | Published 16 Oct 23 |
Views: 419
Abstract References
Research Article

A Study on Intentions of Generation Z Consumers to Buy Recyclable Products

Barış Armutcu, Muhammed Furkan Tan
Pages: 1-17 | Published 02 Oct 23 |
Views: 592
Abstract References
Research Article

Mitigating Trendy Cheap Fast Fashion's Negative Impact

Yunzhijun Yu, Claudia L. Gomez-Borquez, Judith Lynne Zaichkowsky
Pages: 1-21 | Published 28 Sep 23 |
Views: 1455
Abstract References
Research Article

Educating Global Green Consumers: The Role of Online Education and Brand Communication in Promoting Green Buying Behavior

Sandra S. Graça, Virginie Pioche Kharé
Pages: 1-19 | Published 07 Sep 23 |
Views: 469
Abstract References
Editorial

A Call for Research on Climate Adaptive Products

Dana L. Alden
Pages: 1-6 | Published 30 Jun 23 | Volume 4, Issue 1 |
Views: 661
References
Research Article

Towards Sustainable Fashion Consumption: An Exploratory Study of Consumer Behavior in a Developing Country

Vina Mohammed, Adrien Razé
Pages: 90-109 | Published 26 Jun 23 | Volume 4, Issue 1 |
Views: 1080
Abstract References
Commentary

Emerging Trends in Sustainable Marketing: A Review of Upcycled Food Research and Opportunities for Growth

Hongjun Ye
Pages: 63-79 | Published 21 Jun 23 | Volume 4, Issue 1 |
Views: 1105
References
Research Article

The Influence of Green Consumption Values on How Consumers Form Overall Sustainability Perceptions of Food Products and Brands

Melina Burkert, Verena Hüttl-Maack, José María Gil, Djamel Rahmani
Pages: 44-62 | Published 13 Jun 23 | Volume 4, Issue 1 |
Views: 843
Abstract References
Research Article

The Role of Anthropomorphism in Consumer Evaluations of Sustainable Products: A Research Note

Miyuri Shirai
Pages: 80-89 | Published 19 May 23 | Volume 4, Issue 1 |
Views: 846
Abstract References
Research Article

CSR Fraud and Consumer Opinions: What Simulated “tweets” Can Explain about Consumer Beliefs in CSR

Kristina Harrison, Lei Huang
Pages: 15-43 | Published 26 Apr 23 | Volume 4, Issue 1 |
Views: 789
Abstract References
Commentary

Thoughts on Sustainable Business, Circular Economy, and Circular Supply Chain Management

Masaaki Kotabe
Pages: 7-14 | Published 24 Apr 23 | Volume 4, Issue 1 |
Views: 645
References
Research Article

Viral Viruses and Modified Mobility: Cyberspace Disease Salience Predicts Human Movement Patterns

Michał Folwarczny, Nils Magne Larsen, Tobias Otterbring, Agata Gasiorowska, Valdimar Sigurdsson
Pages: 110-127 | Published 24 Apr 23 | Volume 4, Issue 1 |
Views: 489
Abstract References
Editorial

Expressing Appreciation for Your Support in 2022 and Looking Forward to 2023

Dana L. Alden
Pages: 84 – 86 | Published 28 Dec 22 | Volume 3, Issue 2 |
Views: 521
Managerial Insights

The ESG Brouhaha: Tempest in a Teacup

CB Bhattacharya
Pages: 148 – 153 | Published 24 Dec 22 | Volume 3, Issue 2 |
Views: 705
Abstract References
Commentary

Where Are We Now in Our Sustainability Journey?

Mark Peterson
Pages: 118 – 126 | Published 19 Dec 22 | Volume 3, Issue 2 |
Views: 1136
Abstract References
Research Article

Top Management Pledge, An Essential Component of Sustainable Manufacturer-Customer Relationships

Umar Burki, Pervin Ersoy
Pages: 98 – 117 | Published 16 Dec 22 | Volume 3, Issue 2 |
Views: 764
Abstract References
Research Article

An Exploration of the Role of Refined Value Importance in Consumers’ Sustainable Disposal Behaviors

Joanne Sneddon, Uwana Evers, Richard Gruner
Pages: 127 – 147 | Published 14 Dec 22 | Volume 3, Issue 2 |
Views: 686
Abstract References
Commentary

Mitigating Food Waste in the Retail Supply Chain: Marketing Solutions

Jie Zhang, Michel Wedel, Martin W. Bloem
Pages: 87 – 97 | Published 28 Nov 22 | Volume 3, Issue 2 |
Views: 1485
Abstract References
Editorial

Welcome to the June 2022 Edition of the Journal of Sustainable Marketing!

Dana L. Alden
Pages: 1-3 | Published 30 Jun 22 | Volume 3, Issue 1 |
Views: 889
References
Commentary

Is There a Market for Sustainable Healthcare?

Ferdinand K Hui, Andrew Menard, Kimia Ghobadi, T Y Alvin Liu, Phillip Phan
Pages: 4-16 | Published 30 Jun 22 | Volume 3, Issue 1 |
Views: 1368
References
Research Article

Psychological Barriers to Sustainability: Understanding Consumer Demand for Products with Redundant Functionalities

Tamar Makov, George E. Newman
Pages: 17-25 | Published 30 Jun 22 | Volume 3, Issue 1 |
Views: 1022
Abstract References
Research Article

Signaling Sustainability: Exploring Consumer Perspectives on Communicating Apparel Sustainability Information

Annie Williams, Nancy Hodges
Pages: 26-40 | Published 30 Jun 22 | Volume 3, Issue 1 |
Views: 866
Abstract References
Commentary

Sustainability Communications and Corporate Brand Associations

Neeraj Bharadwaj, Prasad A. Naik, Pravin Nath
Pages: 41–52 | Published 30 Jun 22 | Volume 3, Issue 1 |
Views: 1239
Abstract References
Research Article

The Silver Lining of the Pandemic! The Impact of Risk Perception of COVID-19 on Green Foods Purchase Intention

Eda Buyukayman, Riziq Shaheen, Paul Emmanuel Ossom Ossom
Pages: 53-71 | Published 30 Jun 22 | Volume 3, Issue 1 |
Views: 1268
Abstract References
Review Article

A Review of Benefits, Constraints, and Research Opportunities in the Markets for Voluntary Offset Investments

Robert Dahlstrom
Pages: 72-83 | Published 30 Jun 22 | Volume 3, Issue 1 |
Views: 761
Abstract References
Commentary

Connecting Sustainable Marketing and International Marketing Strategy Standardization/Adaptation: Research Opportunities

David A. Griffith
Pages: 47-51 | Published 18 Dec 21 | Volume 2, Issue 2 |
Views: 1564
References
Research Article

Exploring Antecedents to the Attitude-Behavior Gap for Sustainable Fashion Consumption in Germany

Mira Bocti, Samer Ajour El Zein, Roberta Giannini
Pages: 32-46 | Published 23 Nov 21 | Volume 2, Issue 2 |
Views: 1947
Abstract References
Editorial

The Time is Right for the Journal of Sustainable Marketing and your Involvement is Critical

Dana L. Alden
Pages: 28-31 | Published 18 Dec 21 | Volume 2, Issue 2 |
Views: 980
Abstract References
Research Article

The Influence of Spatial Infrastructure on Resort Hotel Crime: A Case Study in Crete

Georgios Triantafyllou, Eirini Strataki, Michael Volyrakis
Pages: 12-27 | Published 26 Jul 21 | Volume 2, Issue 1 |
Views: 1152
Abstract References
Research Article

Boosting Brand Citizenship Behavior through Internal Green Marketing: The Role of Brand Trust and Willingness to be Environmentally Friendly

Ehdaa Amireh
Pages: 1-11 | Published 26 Jul 21 | Volume 2, Issue 1 |
Views: 1694
Abstract References
Research Article

The Effectiveness of Electronic Integrated Marketing Communications on Customer Purchase Intention of Mobile Service Providers: The Mediating Role of Customer Trust

Dima Sawaftah
Pages: 43-56 | Published 23 Nov 20 | Volume 1, Issue 1 |
Views: 2390
Abstract References
Research Article

The Relationship Between Collectivism and Green Product Purchase Intention: The Role of Attitude, Subjective Norms, and Willingness to Pay A Premium

Nader Al Zubaidi
Pages: 31-42 | Published 23 Nov 20 | Volume 1, Issue 1 |
Views: 2179
Abstract References
Research Article

The Nexus between Corporate Philanthropy and Customer Citizenship Behavior: The Role of Corporate Reputation and Customer Socialization

Linart Janbout
Pages: 21-30 | Published 23 Nov 20 | Volume 1, Issue 1 |
Views: 1527
Abstract References
Research Article

The Impact of Corporate Social Responsibility on Customer Citizenship Behavior: The Mediating Role of Customer-Company Identification and Moderating Role of Generation

Fatima Alhouz, Abdulbaset Hasouneh
Pages: 9-20 | Published 23 Nov 20 | Volume 1, Issue 1 |
Views: 2144
Abstract References
Research Article

The Antecedents and Consequences of CSR Skepticism: An Integrated Framework

Bassam Dalal
Pages: 1-8 | Published 23 Nov 20 | Volume 1, Issue 1 |
Views: 2397
Abstract References
Research Article

A Theory of Market-Based Sustainability: Integrating Economics-Based Supply and Demand Theory with Doing Good, Warm Glow, and Price Fairness

G. Tomas M. Hult, Maria Alejandra Gonzalez-Perez, Forrest V. Morgeson III, Immanuel Azaad Moonesar
Pages: 1-28 | Published 08 Dec 23 |
Views: 25
Abstract References
Research Article

Effects of Sustainable Marketing on Fast Fashion Shoppers’ Perception and Behavioral Inertia

Andreas Hesse, Jessika Rundau
Pages: 1-21 | Published 22 Nov 23 |
Views: 188
Abstract References
Commentary

Politics and Better Business

Neil Bendle
Pages: 1-11 | Published 16 Nov 23 |
Views: 222
References
Commentary

Where to Next? How Marketing Needs to Take a Lead in the Circular Economy

Joya A. Kemper, Paul W. Ballantine
Pages: 1-7 | Published 14 Nov 23 |
Views: 297
References
Commentary

How Marketing Transforms in Flourishing Futures

Sandra Waddock
Pages: 1-13 | Published 31 Oct 23 |
Views: 286
Abstract References
Research Article

Understanding the Role of Health Consciousness in the Consumption of Plant-Based Meat Alternatives: A Sequential Mediation Model

Andrea Milena Sánchez Romero, Richard Ladwein
Pages: 1-21 | Published 16 Oct 23 |
Views: 419
Abstract References
Research Article

A Study on Intentions of Generation Z Consumers to Buy Recyclable Products

Barış Armutcu, Muhammed Furkan Tan
Pages: 1-17 | Published 02 Oct 23 |
Views: 592
Abstract References
Research Article

Mitigating Trendy Cheap Fast Fashion's Negative Impact

Yunzhijun Yu, Claudia L. Gomez-Borquez, Judith Lynne Zaichkowsky
Pages: 1-21 | Published 28 Sep 23 |
Views: 1455
Abstract References
Research Article

Educating Global Green Consumers: The Role of Online Education and Brand Communication in Promoting Green Buying Behavior

Sandra S. Graça, Virginie Pioche Kharé
Pages: 1-19 | Published 07 Sep 23 |
Views: 469
Abstract References
Editorial

A Call for Research on Climate Adaptive Products

Dana L. Alden
Pages: 1-6 | Published 30 Jun 23 | Volume 4, Issue 1 |
Views: 661
References
Research Article

Towards Sustainable Fashion Consumption: An Exploratory Study of Consumer Behavior in a Developing Country

Vina Mohammed, Adrien Razé
Pages: 90-109 | Published 26 Jun 23 | Volume 4, Issue 1 |
Views: 1080
Abstract References
Commentary

Emerging Trends in Sustainable Marketing: A Review of Upcycled Food Research and Opportunities for Growth

Hongjun Ye
Pages: 63-79 | Published 21 Jun 23 | Volume 4, Issue 1 |
Views: 1105
References
Research Article

The Influence of Green Consumption Values on How Consumers Form Overall Sustainability Perceptions of Food Products and Brands

Melina Burkert, Verena Hüttl-Maack, José María Gil, Djamel Rahmani
Pages: 44-62 | Published 13 Jun 23 | Volume 4, Issue 1 |
Views: 843
Abstract References
Research Article

The Role of Anthropomorphism in Consumer Evaluations of Sustainable Products: A Research Note

Miyuri Shirai
Pages: 80-89 | Published 19 May 23 | Volume 4, Issue 1 |
Views: 846
Abstract References
Research Article

CSR Fraud and Consumer Opinions: What Simulated “tweets” Can Explain about Consumer Beliefs in CSR

Kristina Harrison, Lei Huang
Pages: 15-43 | Published 26 Apr 23 | Volume 4, Issue 1 |
Views: 789
Abstract References
Commentary

Thoughts on Sustainable Business, Circular Economy, and Circular Supply Chain Management

Masaaki Kotabe
Pages: 7-14 | Published 24 Apr 23 | Volume 4, Issue 1 |
Views: 645
References
Research Article

Viral Viruses and Modified Mobility: Cyberspace Disease Salience Predicts Human Movement Patterns

Michał Folwarczny, Nils Magne Larsen, Tobias Otterbring, Agata Gasiorowska, Valdimar Sigurdsson
Pages: 110-127 | Published 24 Apr 23 | Volume 4, Issue 1 |
Views: 489
Abstract References
Editorial

Expressing Appreciation for Your Support in 2022 and Looking Forward to 2023

Dana L. Alden
Pages: 84 – 86 | Published 28 Dec 22 | Volume 3, Issue 2 |
Views: 521
Managerial Insights

The ESG Brouhaha: Tempest in a Teacup

CB Bhattacharya
Pages: 148 – 153 | Published 24 Dec 22 | Volume 3, Issue 2 |
Views: 705
Abstract References
Commentary

Where Are We Now in Our Sustainability Journey?

Mark Peterson
Pages: 118 – 126 | Published 19 Dec 22 | Volume 3, Issue 2 |
Views: 1136
Abstract References
Research Article

Top Management Pledge, An Essential Component of Sustainable Manufacturer-Customer Relationships

Umar Burki, Pervin Ersoy
Pages: 98 – 117 | Published 16 Dec 22 | Volume 3, Issue 2 |
Views: 764
Abstract References
Research Article

An Exploration of the Role of Refined Value Importance in Consumers’ Sustainable Disposal Behaviors

Joanne Sneddon, Uwana Evers, Richard Gruner
Pages: 127 – 147 | Published 14 Dec 22 | Volume 3, Issue 2 |
Views: 686
Abstract References
Commentary

Mitigating Food Waste in the Retail Supply Chain: Marketing Solutions

Jie Zhang, Michel Wedel, Martin W. Bloem
Pages: 87 – 97 | Published 28 Nov 22 | Volume 3, Issue 2 |
Views: 1485
Abstract References
Editorial

Welcome to the June 2022 Edition of the Journal of Sustainable Marketing!

Dana L. Alden
Pages: 1-3 | Published 30 Jun 22 | Volume 3, Issue 1 |
Views: 889
References
Commentary

Is There a Market for Sustainable Healthcare?

Ferdinand K Hui, Andrew Menard, Kimia Ghobadi, T Y Alvin Liu, Phillip Phan
Pages: 4-16 | Published 30 Jun 22 | Volume 3, Issue 1 |
Views: 1368
References
Research Article

Psychological Barriers to Sustainability: Understanding Consumer Demand for Products with Redundant Functionalities

Tamar Makov, George E. Newman
Pages: 17-25 | Published 30 Jun 22 | Volume 3, Issue 1 |
Views: 1022
Abstract References
Research Article

Signaling Sustainability: Exploring Consumer Perspectives on Communicating Apparel Sustainability Information

Annie Williams, Nancy Hodges
Pages: 26-40 | Published 30 Jun 22 | Volume 3, Issue 1 |
Views: 866
Abstract References
Commentary

Sustainability Communications and Corporate Brand Associations

Neeraj Bharadwaj, Prasad A. Naik, Pravin Nath
Pages: 41–52 | Published 30 Jun 22 | Volume 3, Issue 1 |
Views: 1239
Abstract References
Research Article

The Silver Lining of the Pandemic! The Impact of Risk Perception of COVID-19 on Green Foods Purchase Intention

Eda Buyukayman, Riziq Shaheen, Paul Emmanuel Ossom Ossom
Pages: 53-71 | Published 30 Jun 22 | Volume 3, Issue 1 |
Views: 1268
Abstract References
Review Article

A Review of Benefits, Constraints, and Research Opportunities in the Markets for Voluntary Offset Investments

Robert Dahlstrom
Pages: 72-83 | Published 30 Jun 22 | Volume 3, Issue 1 |
Views: 761
Abstract References
Commentary

Connecting Sustainable Marketing and International Marketing Strategy Standardization/Adaptation: Research Opportunities

David A. Griffith
Pages: 47-51 | Published 18 Dec 21 | Volume 2, Issue 2 |
Views: 1564
References
Research Article

Exploring Antecedents to the Attitude-Behavior Gap for Sustainable Fashion Consumption in Germany

Mira Bocti, Samer Ajour El Zein, Roberta Giannini
Pages: 32-46 | Published 23 Nov 21 | Volume 2, Issue 2 |
Views: 1947
Abstract References
Editorial

The Time is Right for the Journal of Sustainable Marketing and your Involvement is Critical

Dana L. Alden
Pages: 28-31 | Published 18 Dec 21 | Volume 2, Issue 2 |
Views: 980
Abstract References
Research Article

The Influence of Spatial Infrastructure on Resort Hotel Crime: A Case Study in Crete

Georgios Triantafyllou, Eirini Strataki, Michael Volyrakis
Pages: 12-27 | Published 26 Jul 21 | Volume 2, Issue 1 |
Views: 1152
Abstract References
Research Article

Boosting Brand Citizenship Behavior through Internal Green Marketing: The Role of Brand Trust and Willingness to be Environmentally Friendly

Ehdaa Amireh
Pages: 1-11 | Published 26 Jul 21 | Volume 2, Issue 1 |
Views: 1694
Abstract References
Research Article

The Effectiveness of Electronic Integrated Marketing Communications on Customer Purchase Intention of Mobile Service Providers: The Mediating Role of Customer Trust

Dima Sawaftah
Pages: 43-56 | Published 23 Nov 20 | Volume 1, Issue 1 |
Views: 2390
Abstract References
Research Article

The Relationship Between Collectivism and Green Product Purchase Intention: The Role of Attitude, Subjective Norms, and Willingness to Pay A Premium

Nader Al Zubaidi
Pages: 31-42 | Published 23 Nov 20 | Volume 1, Issue 1 |
Views: 2179
Abstract References
Research Article

The Nexus between Corporate Philanthropy and Customer Citizenship Behavior: The Role of Corporate Reputation and Customer Socialization

Linart Janbout
Pages: 21-30 | Published 23 Nov 20 | Volume 1, Issue 1 |
Views: 1527
Abstract References
Research Article

The Impact of Corporate Social Responsibility on Customer Citizenship Behavior: The Mediating Role of Customer-Company Identification and Moderating Role of Generation

Fatima Alhouz, Abdulbaset Hasouneh
Pages: 9-20 | Published 23 Nov 20 | Volume 1, Issue 1 |
Views: 2144
Abstract References
Research Article

The Antecedents and Consequences of CSR Skepticism: An Integrated Framework

Bassam Dalal
Pages: 1-8 | Published 23 Nov 20 | Volume 1, Issue 1 |
Views: 2397
Abstract References

This section include all special issue published in this journal

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Country Authors
1 United States 30
2 Turkey 13
3 Spain 5
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Research Article

The Antecedents and Consequences of CSR Skepticism: An Integrated Framework

Bassam Dalal
2397 | Published: 23 Nov 20 |
Research Article

The Effectiveness of Electronic Integrated Marketing Communications on Customer Purchase Intention of Mobile Service Providers: The Mediating Role of Customer Trust

Dima Sawaftah
2390 | Published: 23 Nov 20 |
Research Article

The Relationship Between Collectivism and Green Product Purchase Intention: The Role of Attitude, Subjective Norms, and Willingness to Pay A Premium

Nader Al Zubaidi
2179 | Published: 23 Nov 20 |
Research Article

The Impact of Corporate Social Responsibility on Customer Citizenship Behavior: The Mediating Role of Customer-Company Identification and Moderating Role of Generation

Fatima Alhouz
2144 | Published: 23 Nov 20 |
Research Article

Exploring Antecedents to the Attitude-Behavior Gap for Sustainable Fashion Consumption in Germany

Mira Bocti
1947 | Published: 23 Nov 21 |
Research Article

Boosting Brand Citizenship Behavior through Internal Green Marketing: The Role of Brand Trust and Willingness to be Environmentally Friendly

Ehdaa Amireh
1694 | Published: 26 Jul 21 |
Commentary

Connecting Sustainable Marketing and International Marketing Strategy Standardization/Adaptation: Research Opportunities

David A. Griffith
1564 | Published: 18 Dec 21 |
Research Article

The Nexus between Corporate Philanthropy and Customer Citizenship Behavior: The Role of Corporate Reputation and Customer Socialization

Linart Janbout
1527 | Published: 23 Nov 20 |