Journal of Sustainable Marketing

Research Article 3783

A Cross-Cultural Comparison of Consumer Intention to Purchase Ethical Fashion

Andrea Pérez et al.

05 Jun 25

Research Article 3124

Dress to Impress the Planet: How Emotions, Environmental Concern, and Personal Values Influence Sustainable Fashion Consumption

Irene Garnelo-Gomez et al.

04 Jun 25

Research Article 3252

Structural Analysis of Sustainable Fashion Adoption: An Integrated TISM and MICMAC Approach

Kiran Yadav et al.

24 Jun 25

Research Article 4450

The Role of Social Media in Sustainable Fashion Adoption: Examining Psychological Mechanisms and Financial Constraints

Andika Andika et al.

08 Jun 25

Research Article 3380

My Clothes, My Precious: Psychological Ownership and Compulsive Fashion Hoarding in Fast and Regular Fashion

Yunzhijun Yu et al.

23 Jun 25

Research Article 2908

Collaborative Consumption Models in Bridal Fashion: An Investigation of Factors Influencing the Decision-making Process of Female Consumers

Kirstie Riedl et al.

16 Jun 25

Research Article 2668

The Impact of Tourists' Awareness of Greenwashing on Their Intention of Booking Green Accommodation Services: The Mediating Roles of Green Skepticism and Tourists' Trust

Huong Giang Vu

29 Oct 25

Research Article 2505

Accumulative vs. Appreciative Materialism: Implications for Sustainable Apparel Consumption

Claire Evelyn Stovall et al.

23 Jun 25