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ISSN:2993-0049

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Extended Abstract

Brand Social Responsibility and Activism in the Turkish Context

Didem Gamze Isiksal, Peren Ozturan, Elif Karaosmanoglu
Pages: 68-69 | Published 01 Jan 70 | Volume 1, Issue 1 |
Views: 280
Extended Abstract

Value Co-creation as a Tool for Tourism Development Program in Mexico “Pueblos Mágicos” : Towards Sustainable Behavior in Local Tourism

Norma Arely Zúñiga Espinosa, Moisés Rubén Zamora Ramos, Juan Gabriel Figueroa Velázquez
Pages: 56 – 57 | Published 22 May 23 | Volume 1, Issue 1 |
Views: 287
References
Extended Abstract

Bridging Cultural and Individual Factors to Understand Sustainable Consumption The Development of a Multi-level Framework

M. Blake Nichols, John M. Friend
Pages: 3-5 | Published 22 May 23 | Volume 1, Issue 1 |
Views: 259
References
Extended Abstract

The Impact of Solidarity Center Branding on Sustainable Development

Okaï Ozbal
Pages: 58-59 | Published 10 May 23 | Volume 1, Issue 1 |
Views: 210
References
Extended Abstract

Bridging the Gap: Consumer Choices and Sustainable Packaging

Ananya Syal
Pages: 9-11 | Published 09 May 23 | Volume 1, Issue 1 |
Views: 260
References
Abstract

Educating Global Green Consumers: The Role of Online Education and Brand Communication in Promoting Green Buying Behavior

Sandra S. Graça, Virginie P. Kharé
Pages: 60-60 | Published 09 May 23 | Volume 1, Issue 1 |
Views: 209
Abstract
Abstract

Green or Greenwashed? Examining Whether and When Consumers Are Able to Identify Greenwashing

Stefanie Fella, Elena Bausa
Pages: 52-52 | Published 09 May 23 | Volume 1, Issue 1 |
Views: 343
Abstract
Extended Abstract

Modeling Predictors of Intention to Substitute Plant-Based Protein Alternatives for Meat in Asian versus Western National Markets: Implications for International Sustainable Marketing Theory and Practice

John M. Friend, M. Blake Nichols, Dana L. Alden
Pages: 14-15 | Published 09 May 23 | Volume 1, Issue 1 |
Views: 186
Extended Abstract

Mitigating Food Waste in the Retail Supply Chain: Marketing Solutions

Jie Zhang, Michel Wedel, Martin Bloem
Pages: 49-50 | Published 09 May 23 | Volume 1, Issue 1 |
Views: 159
Extended Abstract

Exploring Consumer and Industry Perceptions of Circular Economy Cosmetics

Janet Reid, Joya A. Kemper
Pages: 19-20 | Published 06 May 23 | Volume 1, Issue 1 |
Views: 164
References
Abstract

Establishing a Distinct Identity, Meaning, and Scope of the Domains of Responsible Consumption: An Extensive Review

Gladys Stephen, Richa Agrawal
Pages: 51-51 | Published 29 Apr 23 | Volume 1, Issue 1 |
Views: 201
Abstract
Extended Abstract

Effects of Brand Priming on Sustainable Consumption Attitudes and Behaviors

Sidar Yurteri, Carter Mandrik, Oguzhan Essiz
Pages: 40-42 | Published 27 Apr 23 | Volume 1, Issue 1 |
Views: 237
References
Extended Abstract

Internal and External Drivers of Sustainable Supply Chain Innovation: Evidence from the Textile Industry in Jordan

Mohammad J. Aladaileh, Eva Lahuerta-Otero
Pages: 43-44 | Published 27 Apr 23 | Volume 1, Issue 1 |
Views: 178
Extended Abstract

A Longitudinal Analysis of Tensions Between Economic and Environmental Value Creation in a Circular Economy Solution

Mark Ryan
Pages: 65-67 | Published 26 Apr 23 | Volume 1, Issue 1 |
Views: 211
References
Extended Abstract

A Multi-Analytical Approach to Predict Value-Based Determinants of Sustainable Luxury Consumption: Roles of Conspicuous Ethical Self-Identity and Green Advertising Receptivity

Oguzhan Essiz, Aysu Senyuz
Pages: 16-18 | Published 26 Apr 23 | Volume 1, Issue 1 |
Views: 238
References
Extended Abstract

A Systematic Review of Social Marketing Interventions to Promote Pro-Environmental Behavior Using CBSM Benchmark Criteria

Carla Rodriguez-Sanchez, Franco Manuel Sancho-Esper, Fernando Campayo-Sanchez
Pages: 32-34 | Published 26 Apr 23 | Volume 1, Issue 1 |
Views: 190
References
Extended Abstract

Nanoroll: Developing an Innovative Product to Improve the Efficiency of Photovoltaic Panels

Rodoula H. Tsiotsou, Yiannis Kyanides, Vaggelis Saprikis, Ioannis Samos
Pages: 21-23 | Published 21 Apr 23 | Volume 1, Issue 1 |
Views: 170
References
Extended Abstract

The Role of Anthropomorphism in Consumers’ Evaluations of Sustainable Products

Miyuri Shirai
Pages: 12-13 | Published 21 Apr 23 | Volume 1, Issue 1 |
Views: 183
Extended Abstract

The Effectiveness of Social Media in Promoting Sustainable Food Consumption: Evidence from Developing Countries

Bee Lian Song
Pages: 27-28 | Published 19 Apr 23 | Volume 1, Issue 1 |
Views: 265
Extended Abstract

A Cross-Country Utility-Based Market Segmentation of Climate-Friendly Actions

Katharina Saborowski, Maximilian Bruder, Michael Paul
Pages: 35-37 | Published 19 Apr 23 | Volume 1, Issue 1 |
Views: 238
References
Abstract

Give it a Try! How Electric Vehicle Test Drives Influence Symbolism Perceptions and Adoption Intent

Atar Herziger, Nicole Sintov
Pages: 26-26 | Published 17 Apr 23 | Volume 1, Issue 1 |
Views: 194
Abstract
Abstract

Status Consumption in Cultural Context: Psychographic Antecedents

Sooyeon Choi, Richard Feinberg
Pages: 61-61 | Published 17 Apr 23 | Volume 1, Issue 1 |
Views: 213
Abstract
Abstract

The Impact of the Adoption of Electric Vehicles in Public Transportation Markets on Their Diffusion in Consumer Markets

Caiyun Zhang, Julie Anne Lee, Joanne Sneddon, Zhuomin Shi
Pages: 24-25 | Published 17 Apr 23 | Volume 1, Issue 1 |
Views: 227
Abstract
Abstract

Does Green Product Innovation Help or Hinder Firm Performance?

Mahabubur Rahman
Pages: 45-45 | Published 14 Apr 23 | Volume 1, Issue 1 |
Views: 240
Abstract
Extended Abstract

Flesh Out Your Sustainability Marketing More Concretely! How Emphasizing Sustainability Benefits of Food Products Shapes the View Through Green-Tinted Glasses

Melina Burkert, Verena Hüttl-Maack
Pages: 7-8 | Published 12 Apr 23 | Volume 1, Issue 1 |
Views: 200
Extended Abstract

How Can Feelings of Nostalgia Facilitate Sustainable Consumer Choices?

Ngan Vo, Rajesh V. Manchanda
Pages: 62-64 | Published 12 Apr 23 | Volume 1, Issue 1 |
Views: 282
References
Abstract

Generation Z Young Consumers’ Sustainable Purchasing Behaviors and Intent to Purchase Recyclable Products: A Comprehensive Study in Turkey using SEM

Barış Armutcu, Muhammed Furkan Tan
Pages: 6-6 | Published 11 Apr 23 | Volume 1, Issue 1 |
Views: 284
Abstract
Extended Abstract

Drowning in Single-Use Plastic: Do Nudges Increase Consumer Willingness to Choose Green Packaging for an Extra Charge?

Jaisang Kim, Sakawrat Kitkuakul, Dana L. Alden
Pages: 46-48 | Published 10 Apr 23 | Volume 1, Issue 1 |
Views: 210
Abstract

We Deserve What We Get: The Roles of Reasons and Just-World-Belief in Explaining Sustainable Clothing Consumption Values-Actions Gap

Anayo D. Nkamnebe, Obinna Christian Ojiaku
Pages: 54-54 | Published 07 Apr 23 | Volume 1, Issue 1 |
Views: 196
Abstract
Extended Abstract

Managing Sustainable Services: A Systematic Literature Review

Alexandria M. Gain, Janet R. McColl-Kennedy, Christoph F. Breidbach
Pages: 29-31 | Published 07 Apr 23 | Volume 1, Issue 1 |
Views: 287
References
Extended Abstract

Unraveling the Urban-Rural Gap in Sustainable Behavior: A Study of Organic Purchase Intention among Indian Consumers

Smriti Nautiyal, Chaman Lal
Pages: 1-2 | Published 07 Apr 23 | Volume 1, Issue 1 |
Views: 239
Abstract
Abstract

Evaluation of Chef’s Approaches towards Sustainability as Depicted in Chef’s Table Documentaries

Sema Ekincek
Pages: 53-53 | Published 07 Apr 23 | Volume 1, Issue 1 |
Views: 237
Abstract
Abstract

What Do These Tweets Mean for Us? How Analysis of Consumer Tweets Sheds Light on Consumers’ CSR Beliefs and Firm Confidence

Kristina Harrison, Lei Huang
Pages: 55-55 | Published 06 Apr 23 | Volume 1, Issue 1 |
Views: 194
Abstract
Extended Abstract

From Corporate Hypocrisy to Consumer Protest: The Role of Moral Outrage and Mobilization Networks

Shamim Ahmed Khan, Mohammad Zainuddin, Masnun Al Mahi
Pages: 38-39 | Published 06 Apr 23 | Volume 1, Issue 1 |
Views: 257
Abstract
Extended Abstract

Brand Social Responsibility and Activism in the Turkish Context

Didem Gamze Isiksal, Peren Ozturan, Elif Karaosmanoglu
Pages: 68-69 | Published 01 Jan 70 | Volume 1, Issue 1 |
Views: 280
Extended Abstract

Value Co-creation as a Tool for Tourism Development Program in Mexico “Pueblos Mágicos” : Towards Sustainable Behavior in Local Tourism

Norma Arely Zúñiga Espinosa, Moisés Rubén Zamora Ramos, Juan Gabriel Figueroa Velázquez
Pages: 56 – 57 | Published 22 May 23 | Volume 1, Issue 1 |
Views: 287
References
Extended Abstract

Bridging Cultural and Individual Factors to Understand Sustainable Consumption The Development of a Multi-level Framework

M. Blake Nichols, John M. Friend
Pages: 3-5 | Published 22 May 23 | Volume 1, Issue 1 |
Views: 259
References
Extended Abstract

The Impact of Solidarity Center Branding on Sustainable Development

Okaï Ozbal
Pages: 58-59 | Published 10 May 23 | Volume 1, Issue 1 |
Views: 210
References
Extended Abstract

Bridging the Gap: Consumer Choices and Sustainable Packaging

Ananya Syal
Pages: 9-11 | Published 09 May 23 | Volume 1, Issue 1 |
Views: 260
References
Abstract

Educating Global Green Consumers: The Role of Online Education and Brand Communication in Promoting Green Buying Behavior

Sandra S. Graça, Virginie P. Kharé
Pages: 60-60 | Published 09 May 23 | Volume 1, Issue 1 |
Views: 209
Abstract
Abstract

Green or Greenwashed? Examining Whether and When Consumers Are Able to Identify Greenwashing

Stefanie Fella, Elena Bausa
Pages: 52-52 | Published 09 May 23 | Volume 1, Issue 1 |
Views: 343
Abstract
Extended Abstract

Modeling Predictors of Intention to Substitute Plant-Based Protein Alternatives for Meat in Asian versus Western National Markets: Implications for International Sustainable Marketing Theory and Practice

John M. Friend, M. Blake Nichols, Dana L. Alden
Pages: 14-15 | Published 09 May 23 | Volume 1, Issue 1 |
Views: 186
Extended Abstract

Mitigating Food Waste in the Retail Supply Chain: Marketing Solutions

Jie Zhang, Michel Wedel, Martin Bloem
Pages: 49-50 | Published 09 May 23 | Volume 1, Issue 1 |
Views: 159
Extended Abstract

Exploring Consumer and Industry Perceptions of Circular Economy Cosmetics

Janet Reid, Joya A. Kemper
Pages: 19-20 | Published 06 May 23 | Volume 1, Issue 1 |
Views: 164
References
Abstract

Establishing a Distinct Identity, Meaning, and Scope of the Domains of Responsible Consumption: An Extensive Review

Gladys Stephen, Richa Agrawal
Pages: 51-51 | Published 29 Apr 23 | Volume 1, Issue 1 |
Views: 201
Abstract
Extended Abstract

Effects of Brand Priming on Sustainable Consumption Attitudes and Behaviors

Sidar Yurteri, Carter Mandrik, Oguzhan Essiz
Pages: 40-42 | Published 27 Apr 23 | Volume 1, Issue 1 |
Views: 237
References
Extended Abstract

Internal and External Drivers of Sustainable Supply Chain Innovation: Evidence from the Textile Industry in Jordan

Mohammad J. Aladaileh, Eva Lahuerta-Otero
Pages: 43-44 | Published 27 Apr 23 | Volume 1, Issue 1 |
Views: 178
Extended Abstract

A Longitudinal Analysis of Tensions Between Economic and Environmental Value Creation in a Circular Economy Solution

Mark Ryan
Pages: 65-67 | Published 26 Apr 23 | Volume 1, Issue 1 |
Views: 211
References
Extended Abstract

A Multi-Analytical Approach to Predict Value-Based Determinants of Sustainable Luxury Consumption: Roles of Conspicuous Ethical Self-Identity and Green Advertising Receptivity

Oguzhan Essiz, Aysu Senyuz
Pages: 16-18 | Published 26 Apr 23 | Volume 1, Issue 1 |
Views: 238
References
Extended Abstract

A Systematic Review of Social Marketing Interventions to Promote Pro-Environmental Behavior Using CBSM Benchmark Criteria

Carla Rodriguez-Sanchez, Franco Manuel Sancho-Esper, Fernando Campayo-Sanchez
Pages: 32-34 | Published 26 Apr 23 | Volume 1, Issue 1 |
Views: 190
References
Extended Abstract

Nanoroll: Developing an Innovative Product to Improve the Efficiency of Photovoltaic Panels

Rodoula H. Tsiotsou, Yiannis Kyanides, Vaggelis Saprikis, Ioannis Samos
Pages: 21-23 | Published 21 Apr 23 | Volume 1, Issue 1 |
Views: 170
References
Extended Abstract

The Role of Anthropomorphism in Consumers’ Evaluations of Sustainable Products

Miyuri Shirai
Pages: 12-13 | Published 21 Apr 23 | Volume 1, Issue 1 |
Views: 183
Extended Abstract

The Effectiveness of Social Media in Promoting Sustainable Food Consumption: Evidence from Developing Countries

Bee Lian Song
Pages: 27-28 | Published 19 Apr 23 | Volume 1, Issue 1 |
Views: 265
Extended Abstract

A Cross-Country Utility-Based Market Segmentation of Climate-Friendly Actions

Katharina Saborowski, Maximilian Bruder, Michael Paul
Pages: 35-37 | Published 19 Apr 23 | Volume 1, Issue 1 |
Views: 238
References
Abstract

Give it a Try! How Electric Vehicle Test Drives Influence Symbolism Perceptions and Adoption Intent

Atar Herziger, Nicole Sintov
Pages: 26-26 | Published 17 Apr 23 | Volume 1, Issue 1 |
Views: 194
Abstract
Abstract

Status Consumption in Cultural Context: Psychographic Antecedents

Sooyeon Choi, Richard Feinberg
Pages: 61-61 | Published 17 Apr 23 | Volume 1, Issue 1 |
Views: 213
Abstract
Abstract

The Impact of the Adoption of Electric Vehicles in Public Transportation Markets on Their Diffusion in Consumer Markets

Caiyun Zhang, Julie Anne Lee, Joanne Sneddon, Zhuomin Shi
Pages: 24-25 | Published 17 Apr 23 | Volume 1, Issue 1 |
Views: 227
Abstract
Abstract

Does Green Product Innovation Help or Hinder Firm Performance?

Mahabubur Rahman
Pages: 45-45 | Published 14 Apr 23 | Volume 1, Issue 1 |
Views: 240
Abstract
Extended Abstract

Flesh Out Your Sustainability Marketing More Concretely! How Emphasizing Sustainability Benefits of Food Products Shapes the View Through Green-Tinted Glasses

Melina Burkert, Verena Hüttl-Maack
Pages: 7-8 | Published 12 Apr 23 | Volume 1, Issue 1 |
Views: 200
Extended Abstract

How Can Feelings of Nostalgia Facilitate Sustainable Consumer Choices?

Ngan Vo, Rajesh V. Manchanda
Pages: 62-64 | Published 12 Apr 23 | Volume 1, Issue 1 |
Views: 282
References
Abstract

Generation Z Young Consumers’ Sustainable Purchasing Behaviors and Intent to Purchase Recyclable Products: A Comprehensive Study in Turkey using SEM

Barış Armutcu, Muhammed Furkan Tan
Pages: 6-6 | Published 11 Apr 23 | Volume 1, Issue 1 |
Views: 284
Abstract
Extended Abstract

Drowning in Single-Use Plastic: Do Nudges Increase Consumer Willingness to Choose Green Packaging for an Extra Charge?

Jaisang Kim, Sakawrat Kitkuakul, Dana L. Alden
Pages: 46-48 | Published 10 Apr 23 | Volume 1, Issue 1 |
Views: 210
Abstract

We Deserve What We Get: The Roles of Reasons and Just-World-Belief in Explaining Sustainable Clothing Consumption Values-Actions Gap

Anayo D. Nkamnebe, Obinna Christian Ojiaku
Pages: 54-54 | Published 07 Apr 23 | Volume 1, Issue 1 |
Views: 196
Abstract
Extended Abstract

Managing Sustainable Services: A Systematic Literature Review

Alexandria M. Gain, Janet R. McColl-Kennedy, Christoph F. Breidbach
Pages: 29-31 | Published 07 Apr 23 | Volume 1, Issue 1 |
Views: 287
References
Extended Abstract

Unraveling the Urban-Rural Gap in Sustainable Behavior: A Study of Organic Purchase Intention among Indian Consumers

Smriti Nautiyal, Chaman Lal
Pages: 1-2 | Published 07 Apr 23 | Volume 1, Issue 1 |
Views: 239
Abstract
Abstract

Evaluation of Chef’s Approaches towards Sustainability as Depicted in Chef’s Table Documentaries

Sema Ekincek
Pages: 53-53 | Published 07 Apr 23 | Volume 1, Issue 1 |
Views: 237
Abstract
Abstract

What Do These Tweets Mean for Us? How Analysis of Consumer Tweets Sheds Light on Consumers’ CSR Beliefs and Firm Confidence

Kristina Harrison, Lei Huang
Pages: 55-55 | Published 06 Apr 23 | Volume 1, Issue 1 |
Views: 194
Abstract
Extended Abstract

From Corporate Hypocrisy to Consumer Protest: The Role of Moral Outrage and Mobilization Networks

Shamim Ahmed Khan, Mohammad Zainuddin, Masnun Al Mahi
Pages: 38-39 | Published 06 Apr 23 | Volume 1, Issue 1 |
Views: 257
Abstract

This section include all special issue published in this journal

Submit a Proposal

The 1st Research Innovations in Sustainable Marketing: A Global Virtual Symposium

 Issue 1 (2023) Pages 1-69
Guest Editor(S): Dana L. Alden, Elif Karaosmanoglu, Dima Jamali, Marco Valeri
View Details Deadline:2022-11-03
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Journal Information

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Country Authors
1 United States 17
2 Germany 7
3 Australia 6
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