Business Research Proceedings

A Systematic Review of Social Marketing Interventions to Promote Pro-Environmental Behavior Using CBSM Benchmark Criteria

Carla Rodriguez-Sanchez et al.

538 | Published: 26 Apr 23 |

Flesh Out Your Sustainability Marketing More Concretely! How Emphasizing Sustainability Benefits of Food Products Shapes the View Through Green-Tinted Glasses

Melina Burkert et al.

472 | Published: 12 Apr 23 |

The Impact of the Adoption of Electric Vehicles in Public Transportation Markets on Their Diffusion in Consumer Markets

Caiyun Zhang et al.

511 | Published: 17 Apr 23 |

Brand Social Responsibility and Activism in the Turkish Context

Didem Gamze Isiksal et al.

514 | Published: 01 Jan 70 |

Effects of Brand Priming on Sustainable Consumption Attitudes and Behaviors

Sidar Yurteri et al.

643 | Published: 27 Apr 23 |

Exploring Consumer and Industry Perceptions of Circular Economy Cosmetics

Janet Reid et al.

522 | Published: 06 May 23 |

Establishing a Distinct Identity, Meaning, and Scope of the Domains of Responsible Consumption: An Extensive Review

Gladys Stephen et al.

434 | Published: 29 Apr 23 |

Value Co-creation as a Tool for Tourism Development Program in Mexico “Pueblos Mágicos” : Towards Sustainable Behavior in Local Tourism

Norma Arely Zúñiga Espinosa et al.

575 | Published: 22 May 23 |