Journal of Innovations in Digital Marketing

Research Article

A Framework for Integration of Artificial Intelligence into Digital Marketing in Jordanian Commercial Banks

Khaled Aladayleh

993 | Published: 26 Oct 20 |

Research Article

Investigating the Nexus Between the Types of Advertising Messages and Customer Engagement: Do Customer Involvement and Generations Matter?

Amani Msallati

1362 | Published: 28 Jun 21 |

Research Article

The Effects of Covid-19 on Restaurant Industry: A Perspective Article

Fadi Alkasasbeh

1360 | Published: 26 Oct 20 |

Research Article

Measuring Digital Transformation Impact in Jordan: a Proposed Framework

Mohammad Adaileh et al.

1646 | Published: 28 Jun 21 |

Research Article

The Effect of Stereotypical Music on the Customer Selection of Wine in an Online Environment

Marlou Damen et al.

1033 | Published: 27 Sep 21 |

Research Article

Social Media Marketing Activities and Brand Loyalty in the Telecommunication Industry: the Mediating Role of Brand Affect

Tamer Sharawneh

1515 | Published: 26 Oct 20 |

Research Article

A Framework for Tourism Electronic Marketing in Jordan

Abdulbaset Hasouneh et al.

963 | Published: 26 Oct 20 |

Research Article

Influencers’ Promoted Posts and Stories on Instagram: Do They Matter?

Ainhoa López-Barceló et al.

1155 | Published: 03 Feb 22 |