Original Article

The effects Of COVID-19 on restaurant industry: A perspective article.

Fadi Alkasasbeh

Main Article Content


This paper aims to discuss the impacts of COVID-19 on restaurant marketing and management practices and outlines a three-pronged research agenda to stimulate knowledge development in the restaurant sector. This paper is based on an overview of the relevant literature on social media in food advertising. The authors also investigated trends in hospitality services to suggest a research agenda. This paper presents a research agenda in three dimensions - Artificial Intelligence (AI) and digital media ads and the importance of social media ads during Covid 19. First, different types of artificial intelligence (mechanical, thinking and feeling) may open distinct research streams at the intersection of health crises and restaurants, in light of the COVID-19 pandemic. In addition, this paper recommends that researchers move beyond typical perspectives on precedents and the results of restaurant cleanliness and cleanliness to delve into. Moreover, to help restaurants recover from the COVID-19 pandemic. The proposed research streams are expected to provide actionable insights to promote development and sustainability in the restaurant sector. Authenticity / Value - This paper appears to be a frontier study, looking critically at the potential impacts of the COVID-19 pandemic, the impacts of COVID-19 on the restaurant industry and how restaurant owners can respond to such post-pandemic recovery challenges.

social media, digital media ads, artificial intelligence, restaurant sector, the COVID-19 Pandemic
About this Article
Alkasasbeh, F. (2020). The effects Of COVID-19 on restaurant industry: A perspective article. Journal of Innovations in Digital Marketing, 1(1), 22–31. https://doi.org/10.51300/jidm-2020-16

Article Details

Author Biography

Fadi Alkasasbeh, Entrepreneurship Institute, King Saud University, Riyadh, Saudi Arabia.




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