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Message Framing in CSR Advertising on Social Media during the COVID-19 Pandemic

Kyeongwon Kwon et al.

407 | Published: 01 Mar 24 |

Environmental and Social Sustainability: A Consumer Cultural Identity Perspective in the Global-Local Marketplace

Yuliya Strizhakova et al.

1122 | Published: 04 Jan 24 |

Internal versus External Corporate Social Responsibility: Company Age and Size Moderate CSR Efficacy

Matthew Pittman et al.

1246 | Published: 01 Jan 24 |

Effective Corporate Marketers Approach Sustainability as a Commercial Issue, Not a Moral One

Jonathan Knowles

817 | Published: 13 Dec 23 |

A Theory of Market-Based Sustainability: Integrating Economics-Based Supply and Demand Theory with Doing Good, Warm Glow, and Price Fairness

G. Tomas M. Hult et al.

1179 | Published: 08 Dec 23 |

Effects of Sustainable Marketing on Fast Fashion Shoppers’ Perception and Behavioral Inertia

Andreas Hesse et al.

1828 | Published: 22 Nov 23 |

Politics and Better Business

Neil Bendle

975 | Published: 16 Nov 23 |

Where to Next? How Marketing Needs to Take a Lead in the Circular Economy

Joya A. Kemper et al.

1096 | Published: 14 Nov 23 |