Aims and Scope
Mission
The mission of our open-access journal is to provide a publishing platform pertaining to the latest trends and developments in digital marketing. The journal provides a space for academics and practitioners to share and disseminate their latest research using an open-source journal that provides a rigorous and profound review process on a high visibility platform. Ultimately, this journal will be an augmented repository of invaluable information in digital marketing
Types of Research Published
This specialized, peer-reviewed journal affords academics and professionals to exchange the latest developments and advances in knowledge and innovative practice of digital marketing. The journal aims to promote the exchange of ideas about digital marketing practices across different platforms and stimulate research to develop international perspectives in digital marketing by expanding the geographical spread of contributors. We aim to publish high-quality and original research that presents results, methodologies, theories, concepts, models, applications or case studies on any aspect of digital marketing. Manuscripts should have the potential to impact practice in digital marketing, focusing on theoretical and empirical studies with practical applications in a multi-disciplinary context.
Key topics:
The journal includes topics such as, but not limited to:
- Digital marketing
- Social media marketing
- Running effective digital Pay Per click (PPC) advertising
- Search engine optimization
- Organic search engine optimization
- Content marketing
- Engagement
- Measurement and analytics for social media and digital marketing
- Digital corporate communications and PR
- User experience and customer service
- Mobile marketing
- Influencer marketing
- Online reputation and crisis management
- Conversion optimization and lead generation
- Email marketing
- Affiliate and referral marketing
- Viral marketing
- Social media and sponsorship
- Inbound marketing
- Influencer marketing
- Chatbots
- Voice interaction
- Marketing in messaging apps
- Semantic search
- Omnichannel marketing
- User experience (UX)
