Journal of Sustainable Marketing

ISSN: 2766-0117

Journal Insights | Publishing Model: Open Access | APC: Waived by the Publisher

Editor-in-Chief View Editorial Board

Dana L. Alden

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Editorial Policies

Manuscript Submission and Peer-review Process

The Journal of Sustainable Marketing (JSM) welcomes submission of unsolicited as well as invited manuscripts. The journal may also call for manuscripts related to its aim and scope as part of a special issue. All submissions are subject to initial screening by the Editor-in-Chief (EIC). The initial screening process focuses on the fit of the manuscript’s topic with the focus of JSM. Lack of fit, as well as lack of scientific rigor or very unprofessional writing, may also lead to a desk rejection by the EIC. If the EIC rejects a manuscript, a detailed letter will be sent to the author(s) explaining the reasons for this action.  


Following initial screening, the EIC will assign two reviewers who have expertise in the manuscript’s content area. Reviewers will assess the manuscript’s theoretical basis, appropriate use of methods (if empirical methods are used), discussion of implications, and overall contribution to the field of sustainable marketing. To facilitate the review process, author(s) are asked to provide two or three potential peer reviewers, who are not collaborators, but who are familiar with the manuscript’s content area. There is no guarantee that the names submitted by the author(s) will be selected. The peer-review process usually takes four to six weeks.


Reviews are double-blind. That is, JSM maintains the anonymity of the author(s) as well as the peer reviewers. If there is a potential conflict of interest affecting the ability of peer reviewers to provide an unbiased review of the manuscript, peer reviewers must disclose the conflict of interest (see Conflicts of Interest Policy). The main goal of the peer review process is to add scientific value to the manuscript. Reviewers are required to submit their comments in a document that includes notes for the editor, and specific recommendations for the author(s).


Author(s) are asked to include detailed responses to the reviewers' recommendations in “Notes to Reviewers.” Please copy, paste, and number reviewer recommendations into “Notes to Reviewers” and then provide explanations of changes made or reasons for not making changes to the original manuscript.  Please include both a clean copy and a “track changes” copy upon submission of revisions.


The manuscript may be accepted at any stage of the submission and review process.

Decisions to reject, revise, or accept are made based on reviewer recommendations and the EIC’s evaluation. In case of rejection, author(s) have the right to submit an appeal outlining reasons for believing that reviewers and/or the EIC have erred in rejecting the paper. The reasons should be compelling, detailed, and specific. The EIC will consider the appeal and determine whether resubmission to the originally assigned reviewers or to additional, new reviewers is warranted.


Disclosure Policy and Conflicts of Interest

JSM’s disclosure and conflict of interest policy is designed to ensure that author(s)’ manuscript content, as well as external reviewers’ evaluations of such manuscripts, are not biased by certain pre-existing relationships. In this regard, author(s) must explicitly identify any potential conflicts (such as personal relationships or financial dependencies that may affect their actions). Likewise, external reviewers must disclose all conflicts of interest and recuse themselves from reviewing a given manuscript if they believe a conflict may exist, e.g., knowledge of one or more of the authors based on a prior professional relationship. If a conflict of interest is declared, the EIC will judge whether the reviewer is eligible to conduct the review.


Upon initial submission, author(s) are asked to disclose sources of funding. Author(s) must identify all affiliations or financial involvement with any organization or entity that has a financial interest or financial conflict with the subject matter or materials discussed in the manuscript.  Examples of financial dependency include: employment, advisory, fees, ownership of shares or financial options, expert testimony, grants or patents received or pending and royalties. This list is not exclusive. Relevant conflicts of interest (or lack thereof) must be made public in the "Disclosure" section of the manuscript for all listed authors.



The Journal of Sustainable Marketing supports the free availability of articles to the public. The journal encourages authors to post copies of their published articles in PDF format on their websites, blogs, or institutional repositories at any time. Whether distributed on the web or in printed form, JSM requests that author(s) refer to the journal’s website via a hot link (see the Open Access Policy). The journal also offers a range of Creative Commons licenses (CC BY or CC BY-NC-ND).


Publication policies for the Journal of Sustainable Marketing ensure that author(s)  comply with public access requirements of major funding agencies around the world ( = All). However, it is the author(s)’ responsibility to ensure compliance.


Ensuring the Right to Privacy – Human Subjects/Studies Review

The right to privacy must include individual research participants and others who were sources of information. Thus, it is very important that all research involving human subjects be submitted to and approved by the Human Subjects/Studies Organization or Committee within lead author(s)’ organization. Compliance with this requirement must be stated in the manuscript. Such compliance is not required for conceptual manuscripts or empirical manuscripts that do involve collection of data from human subjects. Please note that data collection from human subjects may involve qualitative (e.g., focus groups) or quantitative (e.g., cross-sectional surveys or experiments). Also, author(s) should check with the Human Subjects organization in the case of secondary data collected by third parties to determine whether review and approval are required. If author(s) decide that including identification information is important for scientific purposes, permission from their institution’s Human Subjects/Studies Review organization or committee must be obtained. Furthermore, author(s) must disclose such information in a manner that is fully compliant with requirements set forth by the Human Subjects/Studies organization.


Use of Unpublished Data & Personal Communications

Author(s) can cite an accepted manuscript that has yet been published on the JSM website. Note that, with the exception of Masters’ theses, PhD dissertations, and university-affiliated “Working Papers,” citations of unpublished data should not appear in the list of references. Author(s) should not cite personal correspondence unless necessary scientific information is provided and is not available in public sources. In such cases, the source and nature of the information resources should be declared and identified as personal correspondence in the reference section of the manuscript.


Plagiarism, Duplicate Publication and Scientific Misconduct 

All articles submitted to the Journal of Sustainable Marketing are reviewed to ensure the absence of plagiarism. Author(s) must guarantee that the submitted manuscript has not been previously published or under review for possible publication elsewhere. Author(s) are also required to certify that their work is original and does not contain substantially similar content from other publications.


JSM considers use of others’ ideas or words that are protected as intellectual property, whether published or unpublished, without citation or permission, as scientific theft and misconduct. If such conduct is suspected, the person(s) involved will be asked to show that this did not occur, and in the event of failure to respond or respond satisfactorily, referral to the appropriate legal authority will occur. The publisher has the full right to act according to the decisions of the legal authority with the measures it deems appropriate, such as retraction or withdrawing the publication of the article if required.


In-house Production

Accepted manuscripts are processed for publication as rapidly as possible. Author(s) will be informed of post-acceptance stages such as professional copyediting and final proof review and approval.  As part of this process, JSM will provide author(s) with specific target dates for initial publication.


Copyright and license

All Luminous Insights journals are Open Access. Articles can be downloaded, shared, and reused without restrictions as long as the original authors are cited correctly. We use a Creative Commons license (CC-BY) for all published articles.


Author(s) retain copyright of their work, with articles licensed to Luminous Insights. As a result, download and/or copying permission is not needed from the author(s). The applicable Copywrite and license are included in the front part of the article in a readable format. Luminous Insights publishes contributions under a Creative Commons Attribution 4.0 license (, where you are free to:

  • Share— copy and redistribute the material in any medium or format.
  • Adapt— remix, transform, and build upon the material for any purpose, even commercially.

The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms:

  • Attribution— You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  • No additional restrictions— You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.


Any data related to the article (including but not limited to any reference lists) is distributed according to the Creative Commons public domain Waiver of Dedication (


You may share (copy and redistribute the materials in any medium or format) and adapt (remixing, transforming, and building on materials) for any purpose (even commercially).


Provided that you follow the licensing terms that include making correct attribution (you must grant appropriate credit, provide a link to the license, and indicate if changes made. You may do so in any reasonable way, but not in any way that implies that the licensor endorses or endorses your use), and not create any other restrictions (You may not apply legal requirements or technological measures that legally restrict others from doing anything the license permits).