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The Effectiveness of Electronic Integrated Marketing Communications on Customer Purchase Intention of Mobile Service Providers: The Mediating Role of Customer Trust
The Antecedents and Consequences of CSR Skepticism: An Integrated Framework
The Impact of Corporate Social Responsibility on Customer Citizenship Behavior: The Mediating Role of Customer-Company Identification and Moderating Role of Generation
The Relationship Between Collectivism and Green Product Purchase Intention: The Role of Attitude, Subjective Norms, and Willingness to Pay A Premium
Exploring Antecedents to the Attitude-Behavior Gap for Sustainable Fashion Consumption in Germany
Boosting Brand Citizenship Behavior through Internal Green Marketing: The Role of Brand Trust and Willingness to be Environmentally Friendly
The Nexus between Corporate Philanthropy and Customer Citizenship Behavior: The Role of Corporate Reputation and Customer Socialization
Connecting Sustainable Marketing and International Marketing Strategy Standardization/Adaptation: Research Opportunities