Publication Ethics
Publication Ethics and Malpractice Statement
Publication Ethics and Malpractice Statement
Journal of Sustainable Marketing (JSM)
Based on COPE, WAME, and Declaration of Helsinki Guidelines
1. Introduction
The Journal of Sustainable Marketing (JSM) is committed to upholding the highest standards of publication ethics and preventing any form of publication malpractice. Our ethical framework is guided by internationally recognized standards, including:
- • Committee on Publication Ethics (COPE)
- • World Association of Medical Editors (WAME)
- • Declaration of Helsinki (2013 revision)
This statement outlines the ethical responsibilities of authors, reviewers, editors, and the publisher, and describes how ethical concerns and misconduct will be handled.
2. Authors' Responsibilities
2.1 Originality and Plagiarism
Authors must submit original work that has not been published elsewhere or is under review in another journal. All forms of plagiarism, self-plagiarism, or data fabrication are considered unethical. JSM uses plagiarism detection software to screen all submissions.
2.2 Authorship and Acknowledgment
Authorship must be limited to those who have made a significant contribution to the conception, design, execution, or interpretation of the study. All authors should approve the final version before submission. Contributions that do not meet authorship criteria should be acknowledged appropriately.
2.3 Data Integrity and Transparency
Authors must present their data truthfully and accurately. Manipulation, selective reporting, or suppression of data are prohibited. Data, methods, and materials should be made available upon reasonable request to ensure reproducibility.
2.4 Ethical Research Conduct
All research involving humans, animals, or sensitive data must comply with established ethical standards. For human studies, authors must confirm compliance with the Declaration of Helsinki and institutional ethics approvals. Informed consent from participants must be obtained and documented.
2.5 Conflict of Interest
Authors must disclose all financial or personal relationships that could influence their research interpretation. A conflict of interest statement must be included in the manuscript.
2.6 Use of AI Tools
AI tools may be used for language polishing or editing. However, content generation, data interpretation, or conceptual contributions by AI tools are strictly prohibited. AI cannot be listed as a co-author. Authors remain fully responsible for the intellectual content.
2.7 Peer Review Cooperation
Authors must cooperate fully during the peer-review process and respond promptly to editorial or reviewer queries. Any required corrections should be made in good faith.
2.8 Corrections and Retractions
If authors discover an error in their published article, they must inform the editorial office immediately. Corrections, retractions, or expressions of concern will follow COPE's retraction and correction practices.
2.9 Data Availability and Reproducibility
Authors must ensure that the data supporting their research findings are accurate, accessible, and reproducible. JSM strongly encourages authors to deposit their data in recognized data repositories and to provide a data availability statement in their manuscript.
Authors should describe where the data can be found (with persistent identifiers, if applicable) and outline any conditions for access. If proprietary restrictions apply, the reason for restricted access must be clearly justified.
Manipulation of data or selective omission of findings to support a hypothesis is considered unethical and may result in rejection or retraction.
3. Reviewers' Responsibilities
3.1 Confidentiality
Reviewers must treat all manuscripts as confidential documents. They may not share or discuss contents with anyone without the editor's permission.
3.2 Objectivity
Reviews must be objective, evidence-based, and aimed at improving manuscript quality. Personal criticism is unacceptable.
3.3 Conflict of Interest
Reviewers must disclose any conflicts (personal, academic, or financial) that could bias their judgment and decline participation when appropriate.
3.4 Acknowledgment of Sources
Reviewers should identify any relevant published work not cited by the authors. If plagiarism or data manipulation is suspected, reviewers should notify the editor confidentially.
3.5 Self-Citation and Ethical Conduct
In line with COPE principles, reviewers should avoid recommending citation of their own work. Any suggestion to cite a reviewer’s publication must be made solely on the basis of scholarly relevance and necessity, and not for personal or professional gain.
Where a reviewer believes that a self-citation is essential to ensure accuracy, completeness, or proper contextualization of the manuscript, they may suggest a maximum of one (1) such citation. The relevance of the citation must be clearly explained and objectively justified in the review comments.
Editors retain full discretion to assess the appropriateness of all citation suggestions and may disregard those that are excessive, insufficiently justified, or inconsistent with ethical peer-review standards.
4. Editorial Board Responsibilities
The Editorial Board plays an essential role in maintaining the ethical integrity and academic rigor of the Journal of Sustainable Marketing. Members of the board must:
1. Uphold Editorial Standards
Support the Editor-in-Chief in ensuring that all published content meets high scientific and ethical standards.
2. Promote Diversity and Inclusion
Encourage submissions from a wide range of disciplines, countries, and research perspectives, fostering global academic inclusivity.
3. Maintain Confidentiality
Protect all submitted material during the review process.
4. Advise on Ethical Cases
Participate in resolving ethical disputes, retractions, and authorship disagreements when requested by the Editor-in-Chief.
5. Avoid Conflicts of Interest
Decline to handle submissions in which they have any financial, personal, or professional interest.
5. Editors' Responsibilities
5.1 Publication Decisions
Editors are responsible for deciding which manuscripts to publish based on academic merit, originality, and relevance, without regard to race, gender, or institutional affiliation.
5.2 Fairness and Objectivity
Editors must ensure a fair and unbiased peer-review process and have no conflicts of interest concerning manuscripts under review.
5.3 Confidentiality
Editors must keep all details about submitted manuscripts confidential, sharing information only with reviewers, editorial board members, or the publisher as needed.
5.4 Dealing with Misconduct
Editors must act promptly when ethical concerns or misconduct are reported. Actions follow COPE flowcharts for suspected ethical violations.
5.5 Retractions, Corrections, and Expressions of Concern
Editors follow COPE guidelines for issuing corrections or retractions. Retractions occur in cases of confirmed plagiarism, falsified data, or major errors; corrections are issued for minor issues.
6. Publisher's Responsibilities
6.1 Ethical Oversight
The publisher, Luminous Insights, supports JSM in maintaining ethical publishing practices and ensures editorial independence.
6.2 Integrity and Transparency
The publisher collaborates with editors to detect and prevent misconduct such as plagiarism, falsified data, or duplicate publication.
6.3 Archiving and Access
The publisher ensures permanent availability and preservation of all published content through secure digital archiving systems.
6.4 Handling Misconduct and Complaints
In cases of ethical misconduct or dispute, the publisher cooperates with the editorial board following COPE's Guidelines for Handling Complaints and Misconduct. Complaints may be submitted through official contact channels on the journal's website.
6.5 Advertising and Sponsorship
The publisher ensures that advertisements or sponsorships do not influence editorial decisions or published content integrity.
7. Handling of Complaints and Appeals
JSM provides a transparent mechanism for handling complaints and appeals to ensure fairness and accountability.
1. Appeals of Editorial Decisions
Authors who believe their manuscript was unfairly rejected may submit a written appeal to the Editor-in-Chief, providing detailed reasons. The appeal will be independently reviewed by a senior editor or advisory board member.
2. Complaints about Editorial Conduct
Any complaint regarding the conduct of editors, reviewers, or the peer review process should be directed to the publisher at info@luminousinsights.net.
3. Resolution Procedure
The complaint will be acknowledged within five working days and investigated in accordance with COPE's Guidelines for Handling Complaints.
4. Outcome
The decision will be communicated in writing, and if appropriate, corrective or disciplinary actions will be taken.
8. References to Ethical Frameworks
9. Policy on Research Misconduct
JSM defines research misconduct in accordance with COPE and WAME as including, but not limited to:
- • Fabrication: Making up data or results.
- • Falsification: Manipulating research, materials, or processes.
- • Plagiarism: Using others' ideas, data, or words without attribution.
- • Image Manipulation: Altering figures or visual data in misleading ways.
When misconduct is suspected, the journal will follow COPE flowcharts for investigation and resolution. This may include contacting authors' institutions, retracting the article, or banning authors from future submission.
JSM will issue public statements of correction, retraction, or expression of concern when necessary to maintain the integrity of the scholarly record.
10. Diversity, Equity, and Inclusion Statement
JSM is committed to promoting diversity, equity, and inclusion (DEI) in all aspects of its editorial practices.
- • Manuscripts are evaluated solely on scientific merit and relevance, without bias related to gender, ethnicity, nationality, religion, political belief, sexual orientation, or socioeconomic background.
- • The editorial team strives for diverse representation among authors, reviewers, and editorial board members.
- • JSM supports research that advances understanding of sustainability challenges across diverse global contexts.
11. Transparency and Best Practice Alignment
JSM adheres to the Principles of Transparency and Best Practice in Scholarly Publishing jointly issued by COPE, DOAJ, OASPA, and WAME. These include transparency in:
- • Editorial governance and peer review process;
- • Fees and publication charges (if any);
- • Ownership and management;
- • Conflict of interest disclosures;
- • Access and archiving policies.
Details of these principles are available at: https://publicationethics.org/resources/guidelines-new/principles-transparency-and-best-practice-scholarly-publishing
12. Ethical Advertising and Sponsorship
JSM ensures that all advertising and sponsorship activities are consistent with the journal's mission and do not influence editorial decisions.
- • Advertisements are clearly distinguished from editorial content.
- • Sponsorships or partnerships are transparently disclosed.
- • Any potential conflict of interest between advertisers, sponsors, and editorial decision-making will be managed according to COPE best practices.
13. Post-Publication Discussions and Updates
JSM encourages scholarly dialogue and welcomes readers' post-publication comments, discussions, or critiques. Authors may respond to substantive comments or corrections via letters to the editor or addenda.
Post-publication updates, corrigenda, or retractions will be published promptly and linked to the original article to preserve the academic record's transparency and integrity.
14. Conclusion
The Journal of Sustainable Marketing upholds the highest ethical standards to ensure transparency, integrity, and accountability in all aspects of its publication process. All stakeholders share responsibility for maintaining these principles. Violations will be addressed promptly and in accordance with international best practices.


