Professor Dana L. Alden completed his Ph.D. with an emphasis on consumer psychology in 1990 at the University of Texas Austin. Professor Alden’s research focuses on cross-cultural consumer behavior, global branding, healthcare, and most, recently, sustainable marketing. He has published in leading marketing journals such as the Journal of Marketing, the Journal of International Business Studies, and the Journal of International Marketing. His research on consumer healthcare decision making appears in quality journals such as Medical Decision Making, Social Science & Medicine, and Health Psychology. Given increasing challenges posed by global warming, pollution, and supply chain inequity, Professor Alden recently added sustainable marketing to his research, teaching, and service interests. In line with this focus, he developed and regularly offers a sustainable marketing course at the Shidler College of Business. He also served as the past co-chair of the AMA Sustainable Marketing and Innovation SIG, serves as co-chair of the Research Innovations in Sustainable Marketing Symposium (RISM2025), and Editor-in-Chief (EIC) of the Journal of Sustainable Marketing. Finally, in conjunction with his research team, he has several research projects underway that focus on sustainable consumption in the US and East Asia. In his role as the EIC of the Journal of Sustainable Marketing, Professor Alden looks forward to working with scholars and practitioners around the world to ensure the development and diffusion of evidence-based theory and applications that contribute to addressing the sustainability issues threatening our world.

Elif Karaosmanoglu is a Marketing Professor at the Management Engineering Department of Istanbul Technical University who holds a PhD from Warwick Business School. Her research streams mainly focus on branding and consumer behavior. Her papers appeared in the European Journal of Marketing, Journal of Business Research, European Management Review, Socio-Economic Planning Sciences, Journal of Product & Brand Management, Journal of Brand Management, and in several leading international conferences. She is currently the President-elect and VP of Conferences for EMAC and serves as the editorial board member for Journal of Product and Brand Management and as the associate editor for Journal of Sustainable Marketing.

Professor Gergana Y. Nenkov is an award-winning marketing scientist and educator. Her research uses diverse methodologies with the aim to understand the motivations behind suboptimal or irrational consumer choices, with the ultimate goal of developing methods to improve the consumer decision making process in important domains such as consumer finance and sustainability. Professor Nenkov’s research won two EBSCO Responsible Research in Marketing Awards (2022), the Marketing Science Institute/H. Paul Root Award at the Journal of Marketing (2020), the Franco Nicosia ACR Competitive Paper Award (2019), and was runner up for the Financial Times Responsible Business Education Award (2022). She has been acknowledged as outstanding reviewer at the Journal of Consumer Psychology (2018) and an outstanding Associate Editor at the Journal of the Academy of Marketing Science (2020). Prof. Nenkov’s research has been published at top marketing journals such as the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science. She is an Associate Editor at the Journal of Marketing Research and the Journal of the Academy of Marketing Science and serves on the Editorial Review Boards of the Journal of Consumer Psychology and Journal of Public Policy and Marketing. Professor Nenkov teaches Integrated Marketing Communications to undergraduates and MBAs.

Karolos is an Associate Professor of Marketing at the University of York, U.K.. He has been a visiting professor at the Copenhagen Business School, University of Vienna and University of Athens. His main research and teaching interests lie in the areas of strategic marketing, corporate sustainability and branding. His research has been published in leading journals including Journal of Business Research, European Journal of Marketing and International Marketing Review, while his work has been regularly presented at the leading marketing conferences across the globe such the American Marketing Association and European Marketing Academy. He also serves as member the editorial review board of Journal of Business Research (CSR & Business Ethics section) and an Associate Editor of the Journal of Sustainable Marketing. Karolos is the co-editor of the book “Ethical Consumption” which was published in May 2023. To date, he has gained a funding of £250,000 in total for research projects with environmental and social impact in Europe and West Africa. In his current funded project, Karolos teamed up with a Ghanaian SME and a local University towards the development and branding of a new cereal product. This project has gained support from both the UK and Ghanaian government as it is anticipated to make a positive impact on areas such as the education inclusivity, poverty alleviation and local community regeneration in the North region of Ghana. Karolos has also served as advisor on sustainability to CEOs (APIVITA, Landmark Environmental) and he has extensive experience in executive education in the energy and banking sector. In the past, he has been invited to deliver keynote speeches to academic and organisations (HM Department of Business & Trade-UK government, National Bank of Greece, Allianz, PUIG Group, among others). He has been a regular contributor to British and Greek Media both for press and TV.

Rafael Curras-Perez is currently an Associate Professor in the Department of Marketing at the University of Valencia. He is a graduate of Business Administration from the Polytechnic University of Valencia and obtained his Ph.D. in Marketing from the University of Valencia in 2007. His research interests include CSR, ethical and responsible consumption, non-lucrative marketing, and corporate communications. His research has appeared, among others, in the Journal of Business Ethics, Journal of Business Research, Journal of Product & Brand Management, European Journal of Marketing, or International Review on Public and Nonprofit Marketing. He is currently Associate Editor of the Journal of Sustainable Marketing. He has professional experience through research by university-industry contracts and is a consultant of market research in the non-profit sector. He has enjoyed stays at IESEG School of Management (Lille, France), the National University of Rosario (Argentina), and the University of Quintana Roo (Mexico).

Preeti Shroff-Mehta currently serves as a professor and director of executive programs at Medill at Northwestern University. She has more than 25 years of work experience in international development and academic management with global institutions including the World Bank, USAID, UN, World Learning, John’s Hopkins, University of Maryland, and School for International Training (SIT) in Washington DC, Vermont and around the world. She is the Associate Editor with The Journal of Sustainable Marketing (JSM). She offers professional and executive courses in Circular Economy and Business Sustainability, Change Management Leadership, Strategic Communications, Luxury Brand Management, Digital Business Strategy and Place Branding. Her multiple book publication projects include Global and Digital Governance Reform, Women’s Leadership Path, Sustainability and ESG Maturity: Digital, Start-Ups to Legacy Organizations. She worked as the Dean, MICA - School of Ideas in India specializing in management, marketing, digital transformation, communication and creativity. She has led leadership, management and executive development programs for corporate clients. She led global partnerships for MICA studies on global governance, women’s leadership path in India, China and the U.S. She served as the chair, MICA's Center for Development Management and Communication (CDMC). She is the former Dean of World Learning – School for International Training, SIT in Washington DC and Vermont. She has extensive experience in the field of international management and development, democratic governance, public and private sector leadership, experiential learning, and civil society capacity development. Her experience includes varied international projects involving program management and training in leadership across Africa, Asia, Middle East, Europe, and North America. Over the years, she has worked with multiple international organizations and projects in various countries, including the World Bank, USAID, UNDP, US State Department’s Bureau of Human Rights (DRL), Middle Eastern Peace Initiative (MEPI), World Bank, Institute for Inclusive Security, Peace Corps, Atlas Corps, Ford Foundation, The Zonta Foundation, Canadian Ministry for Economic Development, OXFAM, Social and Health Ministry of Government of Finland, Misereor of Germany, UNICEF and Government of India. She serves as the board member for multiple global and country specific education and corporate institutions. She has been appointed as the senior advisor, Institute for Development Impact, Washington, DC - The Gates Foundation and MARS Consortium Initiative for Inclusive Global Supply Chains. Her passion is to promote sustainable enterprises and brand innovations for stakeholder engagement across countries and cultures.

Belen Lopez Vazquez is a Full Professor at ESIC University, where she has been a faculty member since 2004. She holds a PhD in Communication from the University of the Basque Country and received two six-year research periods in 2022. Her teaching and research focus on business communication, corporate social responsibility (CSR) management, sustainability, and higher education. In addition to teaching across undergraduate and postgraduate programs in English and Spanish, she has held academic positions as a Fellow at the University of Bristol (2009–2010) and an Associate Professor at Shanghai International Studies University (2013/14). She also served as International Degree Coordinator (2014–2019) and Director of the Academic Department of Communication (2008–2013) at ESIC. Since 2019, she has been the Director of Corporate Social Responsibility and currently leads the Higher Degree in Sustainability Management at ESIC University. She is an active researcher and a member of the Brand Management and Integrated Communication research group at Complutense University of Madrid. She also serves as the Academic Leader of the European Erasmus+ project, HG Sustainable (2022–2024), a higher education and sustainability initiative recognized as a model of best practices within the European Union