The Effects of Covid-19 on Restaurant Industry: A Perspective Article
Innovative Marketing Approach in Project Management: a Market Orientation Perspective
Social Media Marketing Activities and Brand Loyalty in the Telecommunication Industry: the Mediating Role of Brand Affect
Investigating the Nexus Between the Types of Advertising Messages and Customer Engagement: Do Customer Involvement and Generations Matter?
A Framework for Integration of Artificial Intelligence into Digital Marketing in Jordanian Commercial Banks
The Effect of Stereotypical Music on the Customer Selection of Wine in an Online Environment
Influencers’ Promoted Posts and Stories on Instagram: Do They Matter?
Measuring Digital Transformation Impact in Jordan: a Proposed Framework