Eva Lahuerta-Otero
The Effects of Covid-19 on Restaurant Industry: A Perspective Article
7118 | Published: 26 Oct 20 |
Social Media Marketing Activities and Brand Loyalty in the Telecommunication Industry: the Mediating Role of Brand Affect
2837 | Published: 26 Oct 20 |
Innovative Marketing Approach in Project Management: a Market Orientation Perspective
2369 | Published: 30 Oct 20 |
Investigating the Nexus Between the Types of Advertising Messages and Customer Engagement: Do Customer Involvement and Generations Matter?
2167 | Published: 28 Jun 21 |
The Effect of Stereotypical Music on the Customer Selection of Wine in an Online Environment
1798 | Published: 27 Sep 21 |
A Framework for Integration of Artificial Intelligence into Digital Marketing in Jordanian Commercial Banks
1718 | Published: 26 Oct 20 |
Measuring Digital Transformation Impact in Jordan: a Proposed Framework
1613 | Published: 28 Jun 21 |
Influencers’ Promoted Posts and Stories on Instagram: Do They Matter?
1590 | Published: 03 Feb 22 |
