The Effects of Covid-19 on Restaurant Industry: A Perspective Article
Social Media Marketing Activities and Brand Loyalty in the Telecommunication Industry: the Mediating Role of Brand Affect
Innovative Marketing Approach in Project Management: a Market Orientation Perspective
Investigating the Nexus Between the Types of Advertising Messages and Customer Engagement: Do Customer Involvement and Generations Matter?
The Effect of Stereotypical Music on the Customer Selection of Wine in an Online Environment
A Framework for Integration of Artificial Intelligence into Digital Marketing in Jordanian Commercial Banks
Influencers’ Promoted Posts and Stories on Instagram: Do They Matter?
Measuring Digital Transformation Impact in Jordan: a Proposed Framework