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Journal of Innovations in Digital Marketing

ISSN:2765-8341

Journal Insights | Publishing Model: Platinum Open Access | APC: Waived by the Publisher

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Eva Lahuerta-Otero
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Research Article

Investigating the Nexus Between the Types of Advertising Messages and Customer Engagement: Do Customer Involvement and Generations Matter?

Amani Msallati
Pages: 1-18 | Published 28 Jun 21 | Volume 2, Issue 1 |
Views: 1565 CrossRef citations: 8
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Research Article

Measuring Digital Transformation Impact in Jordan: a Proposed Framework

Mohammad Adaileh, Ali Alshawawreh
Pages: 19-36 | Published 28 Jun 21 | Volume 2, Issue 1 |
Views: 1838 CrossRef citations: 7
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