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Journal of Sustainable Marketing

ISSN: 2766-0117

Journal Insights | Publishing Model: Open Access | APC: Waived by the Publisher

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Dana L. Alden
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Guest editor: Lisa McNeill
Research Article

Mitigating Trendy Cheap Fast Fashion's Negative Impact

Yunzhijun Yu, Claudia L. Gomez-Borquez, Judith Lynne Zaichkowsky
Pages: 128-148 | Published 28 Sep 23 | Volume 4, Issue 2 |
Views: 3050 CrossRef citations: 0
Abstract References
Research Article

A Theory of Market-Based Sustainability: Integrating Economics-Based Supply and Demand Theory with Doing Good, Warm Glow, and Price Fairness

G. Tomas M. Hult, Maria Alejandra Gonzalez-Perez, Forrest V. Morgeson III, Immanuel Azaad Moonesar
Pages: 149 – 176 | Published 08 Dec 23 | Volume 4, Issue 2 |
Views: 1236 CrossRef citations: 0
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Commentary

How Marketing Transforms in Flourishing Futures

Sandra Waddock
Pages: 177 – 189 | Published 31 Oct 23 | Volume 4, Issue 2 |
Views: 997 CrossRef citations: 0
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Research Article

A Study on Intentions of Generation Z Consumers to Buy Recyclable Products

Barış Armutcu, Muhammed Furkan Tan
Pages: 190 – 206 | Published 02 Oct 23 | Volume 4, Issue 2 |
Views: 1617 CrossRef citations: 0
Abstract References
Commentary

Politics and Better Business

Neil Bendle
Pages: 207 – 217 | Published 16 Nov 23 | Volume 4, Issue 2 |
Views: 1021 CrossRef citations: 0
References
Research Article

Understanding the Role of Health Consciousness in the Consumption of Plant-Based Meat Alternatives: A Sequential Mediation Model

Andrea Milena Sánchez Romero, Richard Ladwein
Pages: 218 – 238 | Published 16 Oct 23 | Volume 4, Issue 2 |
Views: 1259 CrossRef citations: 0
Abstract References
Commentary

Where to Next? How Marketing Needs to Take a Lead in the Circular Economy

Joya A. Kemper, Paul W. Ballantine
Pages: 239 – 245 | Published 14 Nov 23 | Volume 4, Issue 2 |
Views: 1140 CrossRef citations: 0
References
Research Article

Educating Global Green Consumers: The Role of Online Education and Brand Communication in Promoting Green Buying Behavior

Sandra S. Graça, Virginie Pioche Kharé
Pages: 246 – 264 | Published 07 Sep 23 | Volume 4, Issue 2 |
Views: 1023 CrossRef citations: 1
Abstract References
Research Article

Effects of Sustainable Marketing on Fast Fashion Shoppers’ Perception and Behavioral Inertia

Andreas Hesse, Jessika Rundau
Pages: 265 – 285 | Published 22 Nov 23 | Volume 4, Issue 2 |
Views: 1948 CrossRef citations: 0
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Managerial Insights

Effective Corporate Marketers Approach Sustainability as a Commercial Issue, Not a Moral One

Jonathan Knowles
Pages: 286 – 291 | Published 13 Dec 23 | Volume 4, Issue 2 |
Views: 859 CrossRef citations: 0
References