Table Of Contents
Abstract
Responsible consumption is a form of consumption that positively impacts the environment, society, and individuals’ well-being. Despite its importance in the changing dynamic environment, the basic understanding, and the definition of responsible consumption are still unclear. The current research identifies various domains that exist under the umbrella term of responsible consumption and observes the overlapping nature between these domains. For this, the study adopts a systematic review and uses Venn diagram representation to map the similarities and differences between the domains and identifies their distinct nature and meaning, and delimit their scope. The study’s findings would open opportunities to academicians, marketers, and practitioners for future research into specific domains of responsible consumption and develop domain-specific instrument scales, and hence identify and target responsible consumers.
Financial disclosure
The author(s) received no financial support for the research, authorship, and/or publication of this article.
Conflict of interest
The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
About contributors
Gladys Stephen
Marketing Management, Indian Institute of Management Kozhikode, Kerala, India
India
Richa Agrawal
Marketing Department, Indian Institute of Technology Madras, Chennai, India
India
