Effects of Sustainable Marketing on Fast Fashion Shoppers’ Perception and Behavioral Inertia
Internal versus External Corporate Social Responsibility: Company Age and Size Moderate CSR Efficacy
A Theory of Market-Based Sustainability: Integrating Economics-Based Supply and Demand Theory with Doing Good, Warm Glow, and Price Fairness
Environmental and Social Sustainability: A Consumer Cultural Identity Perspective in the Global-Local Marketplace
Message Framing in CSR Advertising on Social Media during the COVID-19 Pandemic
Effective Corporate Marketers Approach Sustainability as a Commercial Issue, Not a Moral One
Enhancing Consumer and Planetary Well-Being by Consuming Less, Consuming Better
Trendy or Classic? Increasing Sustainability by Increasing Preference for Style Durability