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Journal of Sustainable Marketing

ISSN: 2766-0117

Journal Insights | Publishing Model: Open Access | APC: Waived by the Publisher

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Dana L. Alden
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Guest editor: Lisa McNeill
Research Article

The Antecedents and Consequences of CSR Skepticism: An Integrated Framework

Bassam Dalal
Pages: 1-8 | Published 23 Nov 20 | Volume 1, Issue 1 |
Views: 1257 CrossRef citations: 10
Abstract References
Research Article

The Impact of Corporate Social Responsibility on Customer Citizenship Behavior: The Mediating Role of Customer-Company Identification and Moderating Role of Generation

Fatima Alhouz, Abdulbaset Hasouneh
Pages: 9-20 | Published 23 Nov 20 | Volume 1, Issue 1 |
Views: 1039 CrossRef citations: 5
Abstract References
Research Article

The Nexus between Corporate Philanthropy and Customer Citizenship Behavior: The Role of Corporate Reputation and Customer Socialization

Linart Janbout
Pages: 21-30 | Published 23 Nov 20 | Volume 1, Issue 1 |
Views: 667 CrossRef citations: 1
Abstract References
Research Article

The Relationship Between Collectivism and Green Product Purchase Intention: The Role of Attitude, Subjective Norms, and Willingness to Pay A Premium

Nader Al Zubaidi
Pages: 31-42 | Published 23 Nov 20 | Volume 1, Issue 1 |
Views: 1094 CrossRef citations: 4
Abstract References
Research Article

The Effectiveness of Electronic Integrated Marketing Communications on Customer Purchase Intention of Mobile Service Providers: The Mediating Role of Customer Trust

Dima Sawaftah
Pages: 43-56 | Published 23 Nov 20 | Volume 1, Issue 1 |
Views: 973 CrossRef citations: 2
Abstract References