Dana L. Alden
The Effectiveness of Electronic Integrated Marketing Communications on Customer Purchase Intention of Mobile Service Providers: The Mediating Role of Customer Trust
2212 | Published: 23 Nov 20 |
The Antecedents and Consequences of CSR Skepticism: An Integrated Framework
2119 | Published: 23 Nov 20 |
The Impact of Corporate Social Responsibility on Customer Citizenship Behavior: The Mediating Role of Customer-Company Identification and Moderating Role of Generation
1946 | Published: 23 Nov 20 |
The Relationship Between Collectivism and Green Product Purchase Intention: The Role of Attitude, Subjective Norms, and Willingness to Pay A Premium
1915 | Published: 23 Nov 20 |
Exploring Antecedents to the Attitude-Behavior Gap for Sustainable Fashion Consumption in Germany
1686 | Published: 23 Nov 21 |
Boosting Brand Citizenship Behavior through Internal Green Marketing: The Role of Brand Trust and Willingness to be Environmentally Friendly
1503 | Published: 26 Jul 21 |
The Nexus between Corporate Philanthropy and Customer Citizenship Behavior: The Role of Corporate Reputation and Customer Socialization
1372 | Published: 23 Nov 20 |
Connecting Sustainable Marketing and International Marketing Strategy Standardization/Adaptation: Research Opportunities
1360 | Published: 18 Dec 21 |
