Business Research Proceedings


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The 1st Research Innovations in Sustainable Marketing: A Global Virtual Symposium

Guest Editors

Dana L. Alden

University of Hawaii | United States View More

Elif Karaosmanoglu

Istanbul Technical University | Turkey View More

Dima Jamali

University of Sharjah | United Arab Emirates View More

Marco Valeri

University of Niccolo Cusano | Italy View More

Research Innovations in Sustainable Marketing (RISM2023) is the first global online symposium that brought together scholars and practitioners to share their insights on successful integration of the triple bottom line – economic success, environmental stewardship, and supply chain equity – across the marketing function from new product development to post-consumption. The symposium was held virtually across three days from Tuesday, March 14 – Thursday, March 16, 2023, and was endorsed by business schools around the world. In addition to a well-known keynote speaker and concurrent sessions, RISM2023 held roundtable discussion sessions to facilitate connections among scholars and practitioners with similar research interests.


RISM2023 Co-chairs

Dana L. Alden University of Hawaiʻi at Mānoa – USA

Elif Karaosmanoglu Istanbul Technical University – Turkey

Dima Jamali University of Sharjah – UAE

Marco Valeri Niccolò Cusano University – Italy


RISM2023 Coordinator

Ahmad Aljarah Girne American University – North Cyprus | University of Salamanca – Spain


RISM2023 Planning Committee 

Volkan Altintas Izmir Katip Celebi University – Turkey

C.B. Bhattacharya University of Pittsburgh - USA

Justin G. Bull University of British Columbia – Canada

Neeraj Bharadwaj University of Tennessee – USA

Qimei Chen University of Hawaiʻi at Mānoa – USA

Bettina Cornwell University of Oregon – USA

Robert Dahlstrom Miami University – USA

David Griffith Texas A&M University – USA

Judy Hopelain Berkeley Haas School of Business – USA

Asaad A. Karam University of Duhok - Iraq

Minas Kastanakis ESCP Business School - United Kingdom

Angela Y. Lee Northwestern University – USA

Nandi Madichie Nnamdi Azikiwe University – Nigeria

Tomoko Kawakami Waseda Business School – Japan

Jana Majerova AMBIS University – Czech Republic

George Newman University of Toronto– Canada

Anayo Nkamnebe Nnamdi Azikiwe University – Nigeria

Eva Lahuerta Otero University of Salamanca – Spain

Mark Peterson University of Wyoming – USA

Eda Sayin IE Business School – Spain

Jo Anne Sneddon University of Western Australia – Australia


RISM2023 Scientific Committee

Ahmad Albattat Management & Science University – Malaysia

Ioannis Assiouras ESDES School of Business and Management – France

Alina Badulescu University of Oradea – Romania

Gül Erkol Bayram University of Sinop –Turkey

Dimitrios Belias University of Thessaly – Greece

Zeki Atıl Bulut Dokuz Eylul Universityty – Turkey

Ülker Can Batman University – Turkey

Viktoria Csizmadiane Czuppon University of Pannonia – Hungary

Oleksandr Dorokhov Simon Kuznets Kharkiv National University of Economics – Ukraine

Eylla Laire Gutierrez Asian Institute of Management – Philippines

Hamzah Elrehail Abu Dhabi School of Management – UAE

İrem Eren Erdogmus Marmara University –Turkey

Blend Ibrahim Girne American University – North Cypurs, via Mersion 10 Turkey

Shiva Ilkhanizadeh Cyprus International University – North Cypurs

Minas Kastanakis ESCP Business School – United Kingdom

Yusuf Karakuş Recep Tayyip Erdoğan University – Turkey

Joya Kemper University of Canterbury – New Zealand

Steve (Hyun Jong) Jang Baekseok University – South Korea

Stefan Markovic Copenhagen Business School – Denmark

Franco Sancho Esper University of Alicante – Spain

Lubica Gajanova University of Zilina – Slovakia

Zanete Garanti City Unity College – Cyprus

Vanessa GB Gowreesunkar Anant National University – India

Rebeca C. Gutierrez Pontifical University of Salamanca – Spain

Manuela Lopez University of Murcia – Spain

Naz Onel Stockton University – USA

Seden T. Ozerden Girne American University – North Cypurs

Mahabubur Rahman Rennes School of Business – France

Cláudia Simões University of Minho – Portugal

Carolina Sanchez The National University of Córdoba – Argentina

DVR Seshadri Indian School of Business – India

Bruno Sousa Polytechnic Institute of Cávado and Ave (IPCA) – Portugal

Derya Timucin Girne American University – North Cypurs

Carla Rodriguez-Sanchez University of Alicante – Spain

Putu Diah Sastri Pitanatri Bali Tourism Polytechnic – Indonesia

Marcelo G. Perin FGV EAESP Business Administration School of São Paulo – Brazil

Karolos Papadas FGV EAESP Business University of York – UK

Rafael Currás Pérez University of Valencia – Spain

Yurdanur Yumuk Karabuk University – Turkey

Aydın Ünal Sinop University – Turkey

Vesna Žabkar University of Ljubljana – Slovenia


RISM2023 Secretariat

John Friend University of Hawaiʻi at Mānoa – USA | Email:




- Sustainable Marketing Strategy

- Sustainable Consumer Behavior

- Sustainable Supply Chain Implementation & Management

- Sustainable Product Innovation and Diffusion

- Ethical Issues in Sustainable Marketing

- Global Issues in Sustainable Marketing

Accepted articles: 34 articles


Evaluation of Chef’s Approaches towards Sustainability as Depicted in Chef’s Table Documentaries

Views: 237
Extended Abstract

How Can Feelings of Nostalgia Facilitate Sustainable Consumer Choices?

Views: 282

Does Green Product Innovation Help or Hinder Firm Performance?

Views: 240

Status Consumption in Cultural Context: Psychographic Antecedents

Views: 213
Extended Abstract

A Cross-Country Utility-Based Market Segmentation of Climate-Friendly Actions

Views: 238
Extended Abstract

The Effectiveness of Social Media in Promoting Sustainable Food Consumption: Evidence from Developing Countries

Views: 265
Extended Abstract

The Role of Anthropomorphism in Consumers’ Evaluations of Sustainable Products

Views: 183
Extended Abstract

A Longitudinal Analysis of Tensions Between Economic and Environmental Value Creation in a Circular Economy Solution

Views: 211
Extended Abstract

Effects of Brand Priming on Sustainable Consumption Attitudes and Behaviors

Views: 237
Extended Abstract

Exploring Consumer and Industry Perceptions of Circular Economy Cosmetics

Views: 164
Extended Abstract

Mitigating Food Waste in the Retail Supply Chain: Marketing Solutions

Views: 159
Extended Abstract

Bridging the Gap: Consumer Choices and Sustainable Packaging

Views: 260
Extended Abstract

The Impact of Solidarity Center Branding on Sustainable Development

Views: 210
Extended Abstract

Brand Social Responsibility and Activism in the Turkish Context

Views: 280