Journal of Sustainable Marketing

Research Article 3337

Structural Analysis of Sustainable Fashion Adoption: An Integrated TISM and MICMAC Approach

Kiran Yadav et al.

24 Jun 25

Research Article 3530

My Clothes, My Precious: Psychological Ownership and Compulsive Fashion Hoarding in Fast and Regular Fashion

Yunzhijun Yu et al.

23 Jun 25

Research Article 3858

A Practitioners' View on Sustainable Fashion in an Emerging Market: A Grounded Theory Approach

Bandinee Pradhan et al.

17 Jun 25

Research Article 2980

The Impact of Tourists' Awareness of Greenwashing on Their Intention of Booking Green Accommodation Services: The Mediating Roles of Green Skepticism and Tourists' Trust

Huong Giang Vu

29 Oct 25

Research Article 2583

Accumulative vs. Appreciative Materialism: Implications for Sustainable Apparel Consumption

Claire Evelyn Stovall et al.

23 Jun 25

Research Article 3042

Collaborative Consumption Models in Bridal Fashion: An Investigation of Factors Influencing the Decision-making Process of Female Consumers

Kirstie Riedl et al.

16 Jun 25

Research Article 979

Consumption of Organic Products: A Bibliometric Approach

Luz Elena Terán Calle et al.

24 Jan 26

Research Article 1039

Macro-Social Marketing and Barriers to Effective Waste Management: A Mixed Methods Study from Croatia

Dario Miočević

21 Jan 26